ABOUT THE COURSE
Who should attend?
- PR Managers, Executives and Assistants
- Marketing Managers, Executives and Assistants
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
By the end of the course delegates will be able to:
- Create an appropriate PR strategy
- Plan and manage the approach and methods
- Overcome the challenges of implementation
- Measure the results and impact – Key Performance Indicators (KPIs)
- Maximise the Return on Investment (ROI)
