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Strategic Public Relations Management

Course Information:

Venue:Duration:Date:Price:
Online 20 hours Flexi-date£2,500.00
In-House Agreed with client FlexiblePOA
London 10 days 17-Jan£5,900.00
London 10 days 18-Apr£5,900.00
London 10 days 17-Oct£5,900.00

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    LCT 2022 Brochure
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    Who should attend?

    • PR Managers, Executives and Assistants
    • Marketing Managers, Executives and Assistants
    • Those in PR in public sector, private sector and not-for-profit organisations
    • Those in PR at the national, regional and community level
    • Those working for international, global or supranational organisations

    Accreditations

    Outcomes

    • Create an appropriate PR strategy
    • Plan and manage the approach and methods
    • Overcome the challenges of implementation
    • Measure the results and impact – Key Performance Indicators (KPIs)
    • Maximise the Return on Investment (ROI)

    COURSE TOPICS:

    What is PR - Public Relations?

    • Objectives and key elements of Public Relations
    • Importance, benefits and challenges of Public Relations management
    • How PR differs from marketing, advertising and sales
    • Advantages and disadvantages of all PR options
    • Importance of PR internally

    PR Channels

    • Print media and its current and likely future role in PR
    • Television and the impact it can have
    • Radio – relying on voice only
    • Mobile technology and increasing accessibility
    • Social media and multi-media – growth, complexity and impact

    Writing for all Media

    • What makes a good story?
    • How to win and keep reader’s attention
    • Writing for print: marketing materials, news, features, editorial and letters
    • Press releases which are published not ignored
    • Writing effectively for electronic media

    Target Markets

    • Requirements of target audiences and stakeholders
    • What are your competitors doing and how successfully?
    • 15 different types of research to find out the answers
    • Identifying the most appropriate way to reach your audiences
    • Pitfalls to avoid on messages and content

    PR Events and Activities

    • Organising, preparing for and delivering presentations
    • Visits to your organisation by media and journalists
    • Lobbying: advantages, risks and impact
    • Sponsorship: maximising return on investment (ROI)
    • Corporate social responsibility

    Social Media and Multi-media

    • Understanding the scope, power and immediacy of these media
    • Monitoring what is said, where and by whom
    • Responding to negative feedback positively
    • Pro-actively participating in social and multi-media
    • Dos and don’ts

    Five Steps for a Successful PR Plan

    • Agree your objectives, set targets and quantify results
    • Appropriate channels, methods and mix
    • Maximise budget and resources
    • Recruit and manage your PR team: internal and external
    • Effective project management of the implementation

    Media Relations

    • What do you want from editors, journalists and their media?
    • What do they need from you?
    • Understand the pressures and deadlines they are under
    • Work together to build long-term durable relationships
    • Ten top tips for developing lasting relationships

    Press Conferences and Interviews

    • Managing press conferences and dealing with journalists’ enquiries
    • Giving winning television interviews
    • Radio interviews with impact
    • Handle difficult questions on the telephone
    • Avoid the 5 most common mistakes

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