Book with Confidence: If your plans change, go virtual, come later on, or get a full refund.

Strategic Marketing, Brand Management and Public Relations

Course Information:

In-House Agreed with client FlexiblePOA
London 5 days 28-Mar£3,500.00
London 5 days 12-Dec£3,500.00


    Please ensure you fill out all fields

    With your permission, we would also like to keep you updated about programs and/or services similar to the one you are enquiring about as well as special offers, L&D updates and content to help you with your ongoing learning and development. If this is okay please tick the box below

    Subscribe to our newsletter

    Your personal details are very important to us and we only use them for admin reasons only, unless you have asked to receive our newsletter and marketing. This is in accordance with our Privacy Policy

    LCT 2022 Brochure
    LCT 2022 Brochure

    Who should attend?

    • Directors of Marketing
    • Marketing Managers
    • Brand Directors
    • Brand Managers
    • Directors of Public Relations
    • Senior Public Relations Managers
    • Company Directors
    • Senior Managers
    • Those who would like to strengthen, develop and enhance their Strategic Marketing skills
    • Advisors at Ministerial level in government departments
    • Advisors to Directors and top Managers /li>
    • Owners or account directors in public relations consultancies



    • Plan, implement and obtain the desired results from their strategic and marketing PR
    • Obtain the highest return on investment (ROI)from Strategic Marketing
    • Create, promote, protect and manage the organisation’s brand, products and services
    • Apply the appropriate approach, structures, methods and techniques of PR
    • Utilise the rapidly changing media environment


    Benefits of Strategic Marketing

    • What is Strategic Marketing?
    • Objectives and key elements of Strategic Marketing
    • Importance, benefits and challenges of Strategic Marketing to your organisation
    • Marketing positioning, market analysis and competitor evaluation
    • The Marketing Mix – 4 Ps evolving into 7 Ps

    Consumer and Market Research

    • Advantages and disadvantages of 15 types of research
    • Identify, analyse, segment and target appropriate markets according to common factors
    • Create powerful, targeted and appropriate messages
    • Maximise the mix of communication methods
    • Behavioural economics and consumer behaviour theory in marketing

    Brand Management

    • What is a brand, its key characteristics and why do people buy a brand?
    • Create, protect, enhance and maintain long-term brand value
    • Evaluate and choose the most appropriate media and mix to promote the brand
    • Defend your brand when it is under attack: top tips and traps to avoid
    • Rebuild your brand after it has been undermined or discredited

    Social Media and Multi-media

    • Understanding the scope, power, complexity and immediacy
    • Monitoring what is said, where and by whom
    • Responding to feedback
    • Pro-actively participating in social and multi-media
    • Dos and don’ts

    Issues and Crises: PR to Manage Impact on the Brand

    • Anticipate potential sources of a crisis and mitigate the risks
    • Appoint crisis leaders, teams and allocate resources required
    • Create crisis plans for key eventualities
    • Practise regularly for the crisis to minimise effect if it happens
    • Case studies of impact on organisations of good and poor PR crisis management

    × Available on SundayMondayTuesdayWednesdayThursdayFridaySaturday