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Strategic Communication Skills for Advanced Public Relations

Course Information:

Online 12 hours Flexi-date£1,750.00
In-House Agreed with client FlexiblePOA
London 5 days 20-Jun£3,500.00
London 5 days 03-Oct£3,500.00


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    LCT 2022 Brochure
    LCT 2022 Brochure

    Who should attend?

      • Directors of all organisations: in every sector
      • Managers of departments or projects
      • Team leaders and supervisors
      • Everybody who would like to make more impact with their communication skills



      • Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation
      • Build relationships of trust with stakeholders through consistent and relevant communication
      • Promote and protect their brand with influential communication
      • Communicate with confidence with difficult stakeholders
      • Manage crisis situations positively
      • Apply the tips and avoid the traps of effective communication


    Fundamentals of effective communication for all PR and media

      • Purpose, objectives and measures of success
      • Research, segment, understand and respect stakeholder needs
      • Clear structure with relevant messages through appropriate media
      • Harness the 5 senses for effective PR
      • Ask for, receive and utilise feedback
      • Project management of all communication: macro and micro

    Oral communication skills

      • How much people hear, understand and why
      • Voice: including tone, volume, variety to influence impact
      • Ask appropriate questions
      • Listen actively to the answers
      • Evaluate responses and adjust approach
      • Overcome challenges of: telephone, conference calls, pod casts, etc

    Written communication skills

      • How people read
      • Adapt language, approach, structure and content accordingly
      • Skilled writing, editing and proof-reading
      • Personalise mass communication
      • Monitor and measure effectiveness and impact
      • Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites

    Face-to-face communication

      • Read other people’s body language
      • Manage your own body language to support your message
      • Evaluate what’s said in contrast to what’s demonstrated through body language
      • Convey messages without words
      • Incorporate cultural traditions and differences
      • Use these skills in all meetings with all stakeholders

    Bringing all the skills together to:

      • Resolve stakeholder complaints and conflict
      • Give powerful and winning presentations
      • Manage press conferences
      • Give confident press interviews
      • Chair and participate in productive meetings

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