Strategic Communication Skills for Advanced Public Relations

Course Information:

Venue:Duration:Date:Price:
Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 4 June 2024£4,250
London 5 days 30 September 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

    Please ensure you fill out all fields




    Delegate {{rep-1_index}}



    International Dial Code:*

    Phone Number:*



    *This additional cost will be added to your total course fee.


    *This additional cost will be added to your total course fee. Please provide your flight details at least 5 days prior to your arrival. Hotel location must be within London.


    YesNo


    YesNoDo not need a visa


    My company is paying the course feeI will be paying for the course fee

    Do you have a disability, health condition, or specific learning need for which you require additional support or arrangements to fully participate in this course?

    If you've answered 'Yes' above, please specify the type of accommodations required to ensure that we can make appropriate arrangements.*



    Street Address:*

    Address Line 2 (Optional):






    With your permission, we would also like to keep you updated about programs and/or services similar to the one you are enquiring about as well as special offers, L&D updates and content to help you with your ongoing learning and development. If this is okay please tick the box below

    Yes, subscribe meNo, thank you

    Your personal details are very important to us and we only use them for admin reasons only, unless you have asked to receive our newsletter and marketing. This is in accordance with our Privacy Policy

    If you would like to ask us some questions about this programme, you can fill in our Contact Us form or alternatively use our Chat function by clicking on the WhatsApp icon at the bottom of this page.

    We look forward to hearing from you and will be pleased to help you!
     


    Contact us

    Download our
    latest brochure

    LCT Brochure 2024
    Download now

    Download our
    latest brochure

    LCT Brochure 2024
    Download now

    Who should attend?

      • Directors of all organisations: in every sector
      • Managers of departments or projects
      • Team leaders and supervisors
      • Everybody who would like to make more impact with their communication skills

    Outcomes

      • Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation
      • Build relationships of trust with stakeholders through consistent and relevant communication
      • Promote and protect their brand with influential communication
      • Communicate with confidence with difficult stakeholders
      • Manage crisis situations positively
      • Apply the tips and avoid the traps of effective communication

    COURSE TOPICS:

    Fundamentals of effective communication for all PR and media

      • Purpose, objectives and measures of success
      • Research, segment, understand and respect stakeholder needs
      • Clear structure with relevant messages through appropriate media
      • Harness the 5 senses for effective PR
      • Ask for, receive and utilise feedback
      • Project management of all communication: macro and micro

    Oral communication skills

      • How much people hear, understand and why
      • Voice: including tone, volume, variety to influence impact
      • Ask appropriate questions
      • Listen actively to the answers
      • Evaluate responses and adjust approach
      • Overcome challenges of: telephone, conference calls, podcasts, etc

    Written communication skills

      • How people read
      • Adapt language, approach, structure and content accordingly
      • Skilled writing, editing and proofreading
      • Personalise mass communication
      • Monitor and measure effectiveness and impact
      • Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites

    Face-to-face communication

      • Read other people’s body language
      • Manage your own body language to support your message
      • Evaluate what’s said in contrast to what’s demonstrated through body language
      • Convey messages without words
      • Incorporate cultural traditions and differences
      • Use these skills in all meetings with all stakeholders

    Bringing all the skills together to:

      • Resolve stakeholder complaints and conflict
      • Give powerful and winning presentations
      • Manage press conferences
      • Give confident press interviews
      • Chair and participate in productive meetings





    Register now for:
    Strategic Communication Skills for Advanced Public Relations

    REGISTER NOW

    × Available on SundayMondayTuesdayWednesdayThursdayFridaySaturday