Strategic Communication Skills for Advanced Public Relations

Course Information:

Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 4 June 2024£4,250
London 5 days 30 September 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    Who should attend?

      • Directors of all organisations: in every sector
      • Managers of departments or projects
      • Team leaders and supervisors
      • Everybody who would like to make more impact with their communication skills


      • Understand and apply the principles of communication for powerful and effective Public Relations strategy and implementation
      • Build relationships of trust with stakeholders through consistent and relevant communication
      • Promote and protect their brand with influential communication
      • Communicate with confidence with difficult stakeholders
      • Manage crisis situations positively
      • Apply the tips and avoid the traps of effective communication


    Fundamentals of effective communication for all PR and media

      • Purpose, objectives and measures of success
      • Research, segment, understand and respect stakeholder needs
      • Clear structure with relevant messages through appropriate media
      • Harness the 5 senses for effective PR
      • Ask for, receive and utilise feedback
      • Project management of all communication: macro and micro

    Oral communication skills

      • How much people hear, understand and why
      • Voice: including tone, volume, variety to influence impact
      • Ask appropriate questions
      • Listen actively to the answers
      • Evaluate responses and adjust approach
      • Overcome challenges of: telephone, conference calls, podcasts, etc

    Written communication skills

      • How people read
      • Adapt language, approach, structure and content accordingly
      • Skilled writing, editing and proofreading
      • Personalise mass communication
      • Monitor and measure effectiveness and impact
      • Adapt writing to each stakeholder and media including: email; PR briefs; strategy and planning reports; websites

    Face-to-face communication

      • Read other people’s body language
      • Manage your own body language to support your message
      • Evaluate what’s said in contrast to what’s demonstrated through body language
      • Convey messages without words
      • Incorporate cultural traditions and differences
      • Use these skills in all meetings with all stakeholders

    Bringing all the skills together to:

      • Resolve stakeholder complaints and conflict
      • Give powerful and winning presentations
      • Manage press conferences
      • Give confident press interviews
      • Chair and participate in productive meetings

    Register now for:
    Strategic Communication Skills for Advanced Public Relations


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