ABOUT THE COURSE
Who should attend?
- Directors of marketing and PR
- Managers of marketing and PR departments
- Team leaders and supervisors
- Everybody who “lives the brand”
By the end of the course delegates will be able to:
- Understand the key requirements for a strong brand identity for an organisation, product and service
- Develop brand awareness, recall and loyalty with stakeholders and audiences
- Understand the advantages and disadvantages of different communication channels and multipliers to promote and enhance a brand
- Create and implement a comprehensive range of branding strategies
- Protect and manage a brand continuously to maintain and increase brand equity
- Understand how to manage and rebuild brand credibility after a crisis
