Public Relations Management – Level 3

Course Information:

Venue:Duration:Date:Price:
Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 29 January 2024£4,250
London 5 days 29 April 2024£4,250
London 5 days 28 October 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    Who should attend?

      • Directors of Public Relations
      • Directors of Marketing
      • Senior Public Relations Managers
      • Company Directors
      • General Managers /li>
      • Senior Managers
      • Advisors at Ministerial level in government departments
      • Advisors to Directors and top Managers in other organisations
      • Those in public sector, private sector and not-for-profit organisations
      • Those at the national, regional and community level
      • Those working for international, global or supranational organisations
      • Owners or account directors in public relations consultancies

    Outcomes

      • Identify and overcome key PR challenges
      • Use appropriately all methodologies
      • Identify PR risks and manage or mitigate them
      • Plan a successful PR campaign
      • Understand how to manage a crisis constructively

    COURSE TOPICS:

    Importance of Internal PR for your Organisation

    • What employees expect from you
    • All the different ways of communicating with them
    • Information they want to know
    • Who should send those messages?
    • Appropriate methods and frequency

    Planning a Successful PR Campaign

    • Agree strategic objectives globally, nationally, regionally, locally
    • Appropriate communication for each market, stakeholder and audience
    • Objectives measures of success and desired outcomes
    • Project management of implementation of plan
    • Anticipate and prevent problems

    Advising and Developing Senior People

    • Advising politicians, senior civil servants, directors and managers
    • Give winning presentations
    • Public relations challenges as opportunities
    • Harnessing creative conflict into productive output
    • Budgeting and resource management

    Building a Reputation

    • Clarify the key elements which comprise reputation
    • Strategy to maintain a long-term reputation
    • Minimise threats to reputation
    • Defend reputation when under attack
    • Rebuild reputation after it has been undermined or discredited

    Issues and Crisis Management

    • Anticipate sources of crisis and mitigate risks
    • Appoint crisis leaders and teams and allocate resources
    • Create crisis plans for key eventualities
    • Practise crisis plans regularly
    • Case studies of impact on organisations of good and poor PR crisis management





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    Public Relations Management – Level 3

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