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Public Relations Management – Level 3

Course Information:

Online 12 hours Flexi-date£1,750.00
In-House Agreed with client FlexiblePOA
London 5 days 31-Jan£3,500.00
London 5 days 02-May£3,500.00
London 5 days 31-Oct£3,500.00


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    LCT 2022 Brochure
    LCT 2022 Brochure

    Who should attend?

    • Directors of Public Relations
    • Directors of Marketing
    • Senior Public Relations Managers
    • Company Directors
    • General Managers /li>
    • Senior Managers
    • Advisors at Ministerial level in government departments
    • Advisors to Directors and top Managers in other organisations
    • Those in public sector, private sector and not-for-profit organisations
    • Those at the national, regional and community level
    • Those working for international, global or supranational organisations
    • Owners or account directors in public relations consultancies



    • Identify and overcome key PR challenges
    • Use appropriately all methodologies
    • Identify PR risks and manage or mitigate them
    • Plan a successful PR campaign
    • Understand how to manage a crisis constructively


    Importance of Internal PR for your Organisation

    • What employees expect from you
    • All the different ways of communicating with them
    • Information they want to know
    • Who should send those messages?
    • Appropriate methods and frequency

    Planning a Successful PR Campaign

    • Agree strategic objectives globally, nationally, regionally, locally
    • Appropriate communication for each market, stakeholder and audience
    • Objectives measures of success and desired outcomes
    • Project management of implementation of plan
    • Anticipate and prevent problems

    Advising and Developing Senior People

    • Advising politicians, senior civil servants, directors and managers
    • Give winning presentations
    • Public relations challenges as opportunities
    • Harnessing creative conflict into productive output
    • Budgeting and resource management

    Building a Reputation

    • Clarify the key elements which comprise reputation
    • Strategy to maintain a long-term reputation
    • Minimise threats to reputation
    • Defend reputation when under attack
    • Rebuild reputation after it has been undermined or discredited

    Issues and Crisis Management

    • Anticipate sources of crises and mitigate risks
    • Appoint crisis leaders and teams and allocate resources
    • Create crisis plans for key eventualities
    • Practise crisis plans regularly
    • Case studies of impact on organisations of good and poor PR crisis management

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