Public Relations Management – Level 2

Course Information:

Venue:Duration:Date:Price:
Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 22 January 2024£4,250
London 5 days 22 April 2024£4,250
London 5 days 21 October 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    Who should attend?

      • PR Managers, Executives and Assistants
      • Marketing Managers, Executives and Assistants
      • Those in PR in public sector, private sector and not-for-profit organisations
      • Those in PR at the national, regional and community level
      • Those working for international, global or supranational organisations
      • Those who need to understand the rapidly changing media environment

    Outcomes

      • Strengthen current management, structures, methods and techniques of PR
      • Create a successful PR plan
      • Implement plan effectively
      • Maximise the Return on Investment (ROI) of PR
      • Build strong and durable relationships with all media

    COURSE TOPICS:

    What you are Promoting?

    • PR to promote organisation’s vision, mission and strategy
    • Benefits of products and services
    • Target messages for specific audiences, stakeholders and markets
    • Objective measures of success: KPIs
    • Return on Investment: ROI

    Social Media and Multimedia

    • Understanding the scope, power and immediacy of these media
    • Monitoring what is said, where and by whom
    • Responding to negative feedback positively
    • Pro-actively participating in social and Multimedia
    • Dos and Don’ts

    Five Steps for a Successful PR Plan

    • Agree your objectives, set targets and quantify results
    • Appropriate channels, methods and mix
    • Maximise budget and resources
    • Recruit and manage your PR team: internal and external
    • Effective project management of the implementation

    Media Relations

    • What do you want from editors, journalists and their media?
    • What do they need from you?
    • Understand the pressures and deadlines they are under
    • Work together to build long-term durable relationships
    • Ten top tips for developing lasting relationships

    Press Conferences and Interviews

    • Managing press conferences and dealing with journalists’ enquiries
    • Giving winning television interviews
    • Radio interviews with impact
    • Handle difficult questions on the telephone
    • Avoid the 5 most common mistakes





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    Public Relations Management – Level 2

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