ABOUT THE COURSE
Who should attend?
- PR Managers, Executives and Assistants
- Marketing Managers, Executives and Assistants
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
- Those who need to understand the rapidly changing media environment
By the end of the course delegates will be able to:
- Strengthen current management, structures, methods and techniques of PR
- Create a successful PR plan
- Implement plan effectively
- Maximise the Return on Investment (ROI) of PR
- Build strong and durable relationships with all media
