Public Relations Management – Level 2
Course Information:
Venue: | Duration: | Date: | Price: |
---|---|---|---|
Online | 12 hours | Flexi-date | £1,750.00 |
In-House | Agreed with client | Flexible | POA |
London | 5 days | 24-Jan | £3,500.00 |
London | 5 days | 25-Apr | £3,500.00 |
London | 5 days | 24-Oct | £3,500.00 |
Who should attend?
- PR Managers, Executives and Assistants
- Marketing Managers, Executives and Assistants
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
- Those who need to understand the rapidly changing media environment
Accreditations
Outcomes
- Strengthen current management, structures, methods and techniques of PR
- Create a successful PR plan
- Implement plan effectively
- Maximise the Return on Investment (ROI) of PR
- Build strong and durable relationships with all media
COURSE TOPICS:
What you are Promoting?
- PR to promote organisation’s vision, mission and strategy
- Benefits of products and services
- Target messages for specific audiences, stakeholders and markets
- Objective measures of success: KPIs
- Return on Investment: ROI
Social Media and Multi-media
- Understanding the scope, power and immediacy of these media
- Monitoring what is said, where and by whom
- Responding to negative feedback positively
- Pro-actively participating in social and multi-media
- Dos and don’ts
Five Steps for a Successful PR Plan
- Agree your objectives, set targets and quantify results
- Appropriate channels, methods and mix
- Maximise budget and resources
- Recruit and manage your PR team: internal and external
- Effective project management of the implementation
Media Relations
- What do you want from editors, journalists and their media?
- What do they need from you?
- Understand the pressures and deadlines they are under
- Work together to build long-term durable relationships
- Ten top tips for developing lasting relationships
Press Conferences and Interviews
- Managing press conferences and dealing with journalists’ enquiries
- Giving winning television interviews
- Radio interviews with impact
- Handle difficult questions on the telephone
- Avoid the 5 most common mistakes