Public Relations Management – Level 2

• PR Managers, Executives and Assistants
• Marketing Managers, Executives and Assistants
• Those in PR in public sector, private sector and not-for-profit organisations
• Those in PR at the national, regional and community level
• Those working for international, global or supranational organisations
• Those who need to understand the rapidly changing media environment




• Strengthen current management, structures, methods and techniques of PR
• Create a successful PR plan
• Implement plan effectively
• Maximise the Return on Investment (ROI) of PR
• Build strong and durable relationships with all media

What you are Promoting?

• PR to promote organisation’s vision, mission and strategy
• Benefits of products and services
• Target messages for specific audiences, stakeholders and markets
• Objective measures of success: KPIs
• Return on Investment: ROI

Social Media and Multi-media

• Understanding the scope, power and immediacy of these media
• Monitoring what is said, where and by whom
• Responding to negative feedback positively
• Pro-actively participating in social and multi-media
• Dos and don’ts

Five Steps for a Successful PR Plan

• Agree your objectives, set targets and quantify results
• Appropriate channels, methods and mix
• Maximise budget and resources
• Recruit and manage your PR team: internal and external
• Effective project management of the implementation
  

Media Relations

• What do you want from editors, journalists and their media?
• What do they need from you?
• Understand the pressures and deadlines they are under
• Work together to build long-term durable relationships
• Ten top tips for developing lasting relationships

Press Conferences and Interviews

• Managing press conferences and dealing with journalists’ enquiries
• Giving winning television interviews
• Radio interviews with impact
• Handle difficult questions on the telephone
• Avoid the 5 most common mistakes