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Public Relations Management – Level 2

Course Information:

Online 12 hours Flexi-date£1,750.00
In-House Agreed with client FlexiblePOA
London 5 days 24-Jan£3,500.00
London 5 days 25-Apr£3,500.00
London 5 days 24-Oct£3,500.00


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    LCT 2022 Brochure
    LCT 2022 Brochure

    Who should attend?

    • PR Managers, Executives and Assistants
    • Marketing Managers, Executives and Assistants
    • Those in PR in public sector, private sector and not-for-profit organisations
    • Those in PR at the national, regional and community level
    • Those working for international, global or supranational organisations
    • Those who need to understand the rapidly changing media environment



    • Strengthen current management, structures, methods and techniques of PR
    • Create a successful PR plan
    • Implement plan effectively
    • Maximise the Return on Investment (ROI) of PR
    • Build strong and durable relationships with all media


    What you are Promoting?

    • PR to promote organisation’s vision, mission and strategy
    • Benefits of products and services
    • Target messages for specific audiences, stakeholders and markets
    • Objective measures of success: KPIs
    • Return on Investment: ROI

    Social Media and Multi-media

    • Understanding the scope, power and immediacy of these media
    • Monitoring what is said, where and by whom
    • Responding to negative feedback positively
    • Pro-actively participating in social and multi-media
    • Dos and don’ts

    Five Steps for a Successful PR Plan

    • Agree your objectives, set targets and quantify results
    • Appropriate channels, methods and mix
    • Maximise budget and resources
    • Recruit and manage your PR team: internal and external
    • Effective project management of the implementation

    Media Relations

    • What do you want from editors, journalists and their media?
    • What do they need from you?
    • Understand the pressures and deadlines they are under
    • Work together to build long-term durable relationships
    • Ten top tips for developing lasting relationships

    Press Conferences and Interviews

    • Managing press conferences and dealing with journalists’ enquiries
    • Giving winning television interviews
    • Radio interviews with impact
    • Handle difficult questions on the telephone
    • Avoid the 5 most common mistakes

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