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Public Relations Management – Level 1

Course Information:

Online 12 hours Flexi-date£1,750.00
In-House Agreed with client FlexiblePOA
London 5 days 17-Jan£3,500.00
London 5 days 18-Apr£3,500.00
London 5 days 17-Oct£3,500.00


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    LCT 2022 Brochure
    LCT 2022 Brochure

    Who should attend?

    • Those new to PR Management
    • Those who need to understand the rapidly changing media environment
    • PR Executives, Assistants and Researchers
    • Marketing Executives and Assistants
    • Those in PR in public sector, private sector and not-for-profit organisations
    • Those in PR at the national, regional and community level
    • Those working for international, global or supranational organisations



    • Practise PR successfully in their organisation
    • Assess the range of approaches, methods and techniques required
    • Understand the markets and audiences and their different PR requirements
    • To write appropriately for all media
    • Manage PR events and activities


    What is PR - Public Relations?

    • Objectives and key elements of Public Relations
    • Importance, benefits and challenges of Public Relations management
    • How PR differs from marketing, advertising and sales
    • Advantages and disadvantages of all PR options
    • Importance of PR internally

    PR Channels

    • Print media and its current and likely future role in PR
    • Television and the impact it can have
    • Radio – relying on voice only
    • Mobile technology and increasing accessibility
    • Social media and multi-media – growth, complexity and impact

    Writing for all Media

    • What makes a good story?
    • How to win and keep reader’s attention
    • Writing for print: marketing materials, news, features, editorial and letters
    • Press releases which are published not ignored
    • Writing effectively for electronic media

    Target Markets

    • Requirements of target audiences and stakeholders
    • What are your competitors doing and how successfully?
    • 15 different types of research to find out the answers
    • Identifying the most appropriate way to reach your audiences
    • Pitfalls to avoid on messages and content

    PR Events and Activities

    • Organising, preparing for and delivering presentations
    • Visits to your organisation by media and journalists
    • Lobbying: advantages, risks and impact
    • Sponsorship: maximising return on investment (ROI)
    • Corporate social responsibility

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