Public Relations Management – Level 1
Course Information:
| Venue: | Duration: | Date: | Price: |
|---|---|---|---|
| Online | 12 hours | Flexi-date | £1,750.00 |
| In-House | Agreed with client | Flexible | POA |
| London | 5 days | 17-Jan | £3,500.00 |
| London | 5 days | 18-Apr | £3,500.00 |
| London | 5 days | 17-Oct | £3,500.00 |
Who should attend?
- Those new to PR Management
- Those who need to understand the rapidly changing media environment
- PR Executives, Assistants and Researchers
- Marketing Executives and Assistants
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
Accreditations
Outcomes
- Practise PR successfully in their organisation
- Assess the range of approaches, methods and techniques required
- Understand the markets and audiences and their different PR requirements
- To write appropriately for all media
- Manage PR events and activities
COURSE TOPICS:
What is PR - Public Relations?
- Objectives and key elements of Public Relations
- Importance, benefits and challenges of Public Relations management
- How PR differs from marketing, advertising and sales
- Advantages and disadvantages of all PR options
- Importance of PR internally
PR Channels
- Print media and its current and likely future role in PR
- Television and the impact it can have
- Radio – relying on voice only
- Mobile technology and increasing accessibility
- Social media and multi-media – growth, complexity and impact
Writing for all Media
- What makes a good story?
- How to win and keep reader’s attention
- Writing for print: marketing materials, news, features, editorial and letters
- Press releases which are published not ignored
- Writing effectively for electronic media
Target Markets
- Requirements of target audiences and stakeholders
- What are your competitors doing and how successfully?
- 15 different types of research to find out the answers
- Identifying the most appropriate way to reach your audiences
- Pitfalls to avoid on messages and content
PR Events and Activities
- Organising, preparing for and delivering presentations
- Visits to your organisation by media and journalists
- Lobbying: advantages, risks and impact
- Sponsorship: maximising return on investment (ROI)
- Corporate social responsibility
