ABOUT THE COURSE
Who should attend?
- Those new to PR Management
- Those who need to understand the rapidly changing media environment
- PR Executives, Assistants and Researchers
- Marketing Executives and Assistants
- Those in PR in public sector, private sector and not-for-profit organisations
- Those in PR at the national, regional and community level
- Those working for international, global or supranational organisations
By the end of the course delegates will be able to:
- Practise PR successfully in their organisation
- Assess the range of approaches, methods and techniques required
- Understand the markets and audiences and their different PR requirements
- To write appropriately for all media
- Manage PR events and activities
