Book with Confidence: If your plans change, go virtual, come later on, or get a full refund.
Dismiss

Public Relations Management – Level 1

Course Information:

Venue:Duration:Date:Price:
Online 12 hours Flexi-date£1,750.00
In-House Agreed with client FlexiblePOA
London 5 days 17-Jan£3,500.00
London 5 days 18-Apr£3,500.00
London 5 days 17-Oct£3,500.00

REGISTER NOW

    Please ensure you fill out all fields








    With your permission, we would also like to keep you updated about programs and/or services similar to the one you are enquiring about as well as special offers, L&D updates and content to help you with your ongoing learning and development. If this is okay please tick the box below

    Subscribe to our newsletter

    Your personal details are very important to us and we only use them for admin reasons only, unless you have asked to receive our newsletter and marketing. This is in accordance with our Privacy Policy

    LCT 2022 Brochure
    DOWNLOAD NOW
    LCT 2022 Brochure
    DOWNLOAD NOW

    Who should attend?

    • Those new to PR Management
    • Those who need to understand the rapidly changing media environment
    • PR Executives, Assistants and Researchers
    • Marketing Executives and Assistants
    • Those in PR in public sector, private sector and not-for-profit organisations
    • Those in PR at the national, regional and community level
    • Those working for international, global or supranational organisations

    Accreditations

    Outcomes

    • Practise PR successfully in their organisation
    • Assess the range of approaches, methods and techniques required
    • Understand the markets and audiences and their different PR requirements
    • To write appropriately for all media
    • Manage PR events and activities

    COURSE TOPICS:

    What is PR - Public Relations?

    • Objectives and key elements of Public Relations
    • Importance, benefits and challenges of Public Relations management
    • How PR differs from marketing, advertising and sales
    • Advantages and disadvantages of all PR options
    • Importance of PR internally

    PR Channels

    • Print media and its current and likely future role in PR
    • Television and the impact it can have
    • Radio – relying on voice only
    • Mobile technology and increasing accessibility
    • Social media and multi-media – growth, complexity and impact

    Writing for all Media

    • What makes a good story?
    • How to win and keep reader’s attention
    • Writing for print: marketing materials, news, features, editorial and letters
    • Press releases which are published not ignored
    • Writing effectively for electronic media

    Target Markets

    • Requirements of target audiences and stakeholders
    • What are your competitors doing and how successfully?
    • 15 different types of research to find out the answers
    • Identifying the most appropriate way to reach your audiences
    • Pitfalls to avoid on messages and content

    PR Events and Activities

    • Organising, preparing for and delivering presentations
    • Visits to your organisation by media and journalists
    • Lobbying: advantages, risks and impact
    • Sponsorship: maximising return on investment (ROI)
    • Corporate social responsibility





    × Available on SundayMondayTuesdayWednesdayThursdayFridaySaturday