Public Relations Management – Level 1

Course Information:

Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 15 January 2024£4,250
London 5 days 15 April 2024£4,250
London 5 days 14 October 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    Who should attend?

      • Those new to PR Management
      • Those who need to understand the rapidly changing media environment
      • PR Executives, Assistants and Researchers
      • Marketing Executives and Assistants
      • Those in PR in public sector, private sector and not-for-profit organisations
      • Those in PR at the national, regional and community level
      • Those working for international, global or supranational organisations


      • Practise PR successfully in their organisation
      • Assess the range of approaches, methods and techniques required
      • Understand the markets and audiences and their different PR requirements
      • To write appropriately for all media
      • Manage PR events and activities


    What is PR - Public Relations?

    • Objectives and key elements of Public Relations
    • Importance, benefits and challenges of Public Relations management
    • How PR differs from marketing, advertising and sales
    • Advantages and disadvantages of all PR options
    • Importance of PR internally

    PR Channels

    • Print media and its current and likely future role in PR
    • Television and the impact it can have
    • Radio – relying on voice only
    • Mobile technology and increasing accessibility
    • Social media and multimedia – growth, complexity and impact

    Writing for all Media

    • What makes a good story?
    • How to win and keep reader’s attention
    • Writing for print: marketing materials, news, features, editorial and letters
    • Press releases which are published not ignored
    • Writing effectively for electronic media

    Target Markets

    • Requirements of target audiences and stakeholders
    • What are your competitors doing and how successfully?
    • 15 different types of research to find out the answers
    • Identifying the most appropriate way to reach your audiences
    • Pitfalls to avoid on messages and content

    PR Events and Activities

    • Organising, preparing for and delivering presentations
    • Visits to your organisation by media and journalists
    • Lobbying: advantages, risks and impact
    • Sponsorship: maximising return on investment (ROI)
    • Environmental, Social and Governance

    Register now for:
    Public Relations Management – Level 1


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