Public Relations Management – Level 1

Course Information:

Venue:Duration:Date:Price:
Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 15 January 2024£4,250
London 5 days 15 April 2024£4,250
London 5 days 14 October 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

    Please ensure you fill out all fields




    Delegate {{rep-1_index}}



    International Dial Code:*

    Phone Number:*



    *This additional cost will be added to your total course fee.


    *This additional cost will be added to your total course fee. Please provide your flight details at least 5 days prior to your arrival. Hotel location must be within London.


    YesNo


    YesNoDo not need a visa


    My company is paying the course feeI will be paying for the course fee

    Do you have a disability, health condition, or specific learning need for which you require additional support or arrangements to fully participate in this course?

    If you've answered 'Yes' above, please specify the type of accommodations required to ensure that we can make appropriate arrangements.*



    Street Address:*

    Address Line 2 (Optional):






    With your permission, we would also like to keep you updated about programs and/or services similar to the one you are enquiring about as well as special offers, L&D updates and content to help you with your ongoing learning and development. If this is okay please tick the box below

    Yes, subscribe meNo, thank you

    Your personal details are very important to us and we only use them for admin reasons only, unless you have asked to receive our newsletter and marketing. This is in accordance with our Privacy Policy

    If you would like to ask us some questions about this programme, you can fill in our Contact Us form or alternatively use our Chat function by clicking on the WhatsApp icon at the bottom of this page.

    We look forward to hearing from you and will be pleased to help you!
     


    Contact us

    Download our
    latest brochure

    LCT Brochure 2024
    Download now

    Download our
    latest brochure

    LCT Brochure 2024
    Download now

    Who should attend?

      • Those new to PR Management
      • Those who need to understand the rapidly changing media environment
      • PR Executives, Assistants and Researchers
      • Marketing Executives and Assistants
      • Those in PR in public sector, private sector and not-for-profit organisations
      • Those in PR at the national, regional and community level
      • Those working for international, global or supranational organisations

    Outcomes

      • Practise PR successfully in their organisation
      • Assess the range of approaches, methods and techniques required
      • Understand the markets and audiences and their different PR requirements
      • To write appropriately for all media
      • Manage PR events and activities

    COURSE TOPICS:

    What is PR - Public Relations?

    • Objectives and key elements of Public Relations
    • Importance, benefits and challenges of Public Relations management
    • How PR differs from marketing, advertising and sales
    • Advantages and disadvantages of all PR options
    • Importance of PR internally

    PR Channels

    • Print media and its current and likely future role in PR
    • Television and the impact it can have
    • Radio – relying on voice only
    • Mobile technology and increasing accessibility
    • Social media and multimedia – growth, complexity and impact

    Writing for all Media

    • What makes a good story?
    • How to win and keep reader’s attention
    • Writing for print: marketing materials, news, features, editorial and letters
    • Press releases which are published not ignored
    • Writing effectively for electronic media

    Target Markets

    • Requirements of target audiences and stakeholders
    • What are your competitors doing and how successfully?
    • 15 different types of research to find out the answers
    • Identifying the most appropriate way to reach your audiences
    • Pitfalls to avoid on messages and content

    PR Events and Activities

    • Organising, preparing for and delivering presentations
    • Visits to your organisation by media and journalists
    • Lobbying: advantages, risks and impact
    • Sponsorship: maximising return on investment (ROI)
    • Environmental, Social and Governance





    Register now for:
    Public Relations Management – Level 1

    REGISTER NOW

    × Available on SundayMondayTuesdayWednesdayThursdayFridaySaturday