Protocol and Events Management – Level 2

• Protocol Senior Managers, Protocol Managers and Assistants
• Events – Senior Managers, Events – Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
• Customer Relations Senior Managers and Managers
• Public Relations Senior Managers and Managers
• Communications Senior Managers and Communications Managers




• Manage protocol and events departments and teams
• Project manage successful events
• Develop and apply the core skills of PR and marketing for event promotion
• Build and maintain strong relationships
• Ensure that meetings at home and abroad achieve strategic objectives

Protocol and Event Management Role and Responsibilities

• Managing the protocol and events function
• Exhibitions, conferences, visits and events – national and international
• Communication appropriate for guests, audiences and stakeholders
• Risk and crisis management for different events
• Budgeting and cost control

Project Management in Protocol and Events

• Project management principles and approach applied to events
• Measuring and monitoring the effectiveness of the planning and the resulting event
• Managing and maintaining the quality of the range of external suppliers
• Resources required to manage events efficiently
• Role and responsibilities before, during and after the event

PR and Marketing for Successful Events

• Identifying target markets and objectives
• Clarifying message for each market
• Appropriate channels to reach guests, audiences and stakeholders
• Promoting organisation’s brand and enhancing its reputation
• Evaluation, feedback and lessons learned
  

Building and Maintaining Strong Relationships

• Principles of durable relationships
• Building strong relations with your internal clients; suppliers, agents and contacts
• Building diplomatic relationships with Embassies and Missions
• Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
• Promoting cross cultural understanding of history and traditions

Meetings at Home and Abroad

• Pre-meeting preparation including seating, translators/interpreters, and timings
• Chairing, participating, agenda, minutes, follow-up and action plans
• Order of dignitaries for entering a room, introductions, talking and making presentations
• Conflict resolution, decision-making and problem-solving