Protocol and Events Management – Level 2

Course Information:

Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 29 January 2024£4,250
London 5 days 29 April 2024£4,250
London 5 days 28 October 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    LCT Brochure 2024
    LCT Brochure 2024

    Who should attend?

      • Protocol Senior Managers, Protocol Managers and Assistants
      • Events – Senior Managers, Events – Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
      • Customer Relations Senior Managers and Managers
      • Public Relations Senior Managers and Managers
      • Communications Senior Managers and Communications Managers


    • Manage protocol and events departments and teams
    • Project manage successful events
    • Develop and apply the core skills of PR and marketing for event promotion
    • Build and maintain strong relationships
    • Ensure that meetings at home and abroad achieve strategic objectives


    Protocol and Event Management Role and Responsibilities

    • Managing the protocol and events function
    • Exhibitions, conferences, visits and events – national and international
    • Communication appropriate for guests, audiences and stakeholders
    • Risk and crisis management for different events
    • Budgeting and cost control

    Project Management in Protocol and Events

    • Project management principles and approach applied to events
    • Measuring and monitoring the effectiveness of the planning and the resulting event
    • Managing and maintaining the quality of the range of external suppliers
    • Resources required to manage events efficiently
    • Role and responsibilities before, during and after the event

    PR and Marketing for Successful Events

    • Identifying target markets and objectives
    • Clarifying message for each market
    • Appropriate channels to reach guests, audiences and stakeholders
    • Promoting organisation’s brand and enhancing its reputation
    • Evaluation, feedback and lessons learned

    Building and Maintaining Strong Relationships

    • principles of durable relationships
    • Building strong relations with your internal clients; suppliers, agents and contacts
    • Building diplomatic relationships with Embassies and Missions
    • Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
    • Promoting cross cultural understanding of history and traditions

    Meetings at Home and Abroad

    • Pre-meeting preparation including seating, translators/interpreters, and timings
    • Chairing, participating, agenda, minutes, follow-up and action plans
    • Order of dignitaries for entering a room, introductions, talking and making presentations
    • Conflict resolution, decision-making and problem-solving

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    Protocol and Events Management – Level 2


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