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Protocol and Events Management – Level 2

Course Information:

Venue:Duration:Date:Price:
Online 12 hours Flexi-date£1,750.00
In-House Agreed with client FlexiblePOA
London 5 days 31-Jan£3,500.00
London 5 days 02-May£3,500.00
London 5 days 31-Oct£3,500.00

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    Who should attend?

    • Protocol Senior Managers, Protocol Managers and Assistants
    • Events – Senior Managers, Events – Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
    • Customer Relations Senior Managers and Managers
    • Public Relations Senior Managers and Managers
    • Communications Senior Managers and Communications Managers

    Accreditations

    Outcomes

    • Manage protocol and events departments and teams
    • Project manage successful events
    • Develop and apply the core skills of PR and marketing for event promotion
    • Build and maintain strong relationships
    • Ensure that meetings at home and abroad achieve strategic objectives

    COURSE TOPICS:

    Protocol and Event Management Role and Responsibilities

    • Managing the protocol and events function
    • Exhibitions, conferences, visits and events – national and international
    • Communication appropriate for guests, audiences and stakeholders
    • Risk and crisis management for different events
    • Budgeting and cost control

    Project Management in Protocol and Events

    • Project management principles and approach applied to events
    • Measuring and monitoring the effectiveness of the planning and the resulting event
    • Managing and maintaining the quality of the range of external suppliers
    • Resources required to manage events efficiently
    • Role and responsibilities before, during and after the event

    PR and Marketing for Successful Events

    • Identifying target markets and objectives
    • Clarifying message for each market
    • Appropriate channels to reach guests, audiences and stakeholders
    • Promoting organisation’s brand and enhancing its reputation
    • Evaluation, feedback and lessons learned

    Building and Maintaining Strong Relationships

    • Principles of durable relationships
    • Building strong relations with your internal clients; suppliers, agents and contacts
    • Building diplomatic relationships with Embassies and Missions
    • Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
    • Promoting cross cultural understanding of history and traditions

    Meetings at Home and Abroad

    • Pre-meeting preparation including seating, translators/interpreters, and timings
    • Chairing, participating, agenda, minutes, follow-up and action plans
    • Order of dignitaries for entering a room, introductions, talking and making presentations
    • Conflict resolution, decision-making and problem-solving





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