Protocol and Events Management – Level 2
Course Information:
Venue: | Duration: | Date: | Price: |
---|---|---|---|
Online | 12 hours | Flexi-date | £1,750.00 |
In-House | Agreed with client | Flexible | POA |
London | 5 days | 31-Jan | £3,500.00 |
London | 5 days | 02-May | £3,500.00 |
London | 5 days | 31-Oct | £3,500.00 |
Who should attend?
- Protocol Senior Managers, Protocol Managers and Assistants
- Events – Senior Managers, Events – Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
- Customer Relations Senior Managers and Managers
- Public Relations Senior Managers and Managers
- Communications Senior Managers and Communications Managers
Accreditations
Outcomes
- Manage protocol and events departments and teams
- Project manage successful events
- Develop and apply the core skills of PR and marketing for event promotion
- Build and maintain strong relationships
- Ensure that meetings at home and abroad achieve strategic objectives
COURSE TOPICS:
Protocol and Event Management Role and Responsibilities
- Managing the protocol and events function
- Exhibitions, conferences, visits and events – national and international
- Communication appropriate for guests, audiences and stakeholders
- Risk and crisis management for different events
- Budgeting and cost control
Project Management in Protocol and Events
- Project management principles and approach applied to events
- Measuring and monitoring the effectiveness of the planning and the resulting event
- Managing and maintaining the quality of the range of external suppliers
- Resources required to manage events efficiently
- Role and responsibilities before, during and after the event
PR and Marketing for Successful Events
- Identifying target markets and objectives
- Clarifying message for each market
- Appropriate channels to reach guests, audiences and stakeholders
- Promoting organisation’s brand and enhancing its reputation
- Evaluation, feedback and lessons learned
Building and Maintaining Strong Relationships
- Principles of durable relationships
- Building strong relations with your internal clients; suppliers, agents and contacts
- Building diplomatic relationships with Embassies and Missions
- Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
- Promoting cross cultural understanding of history and traditions
Meetings at Home and Abroad
- Pre-meeting preparation including seating, translators/interpreters, and timings
- Chairing, participating, agenda, minutes, follow-up and action plans
- Order of dignitaries for entering a room, introductions, talking and making presentations
- Conflict resolution, decision-making and problem-solving