Protocol and Events Management – Level 2

Course Information:

Venue:	Duration:	Date:	Price:
Online	20 hours	Flexi-date	£2,750.00
In-House	Agreed with client	Flexible	POA
London	5 days	29 January 2024	£4,250
London	5 days	29 April 2024	£4,250
London	5 days	28 October 2024	£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

Who should attend?

Protocol Senior Managers, Protocol Managers and Assistants
Events – Senior Managers, Events – Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
Customer Relations Senior Managers and Managers
Public Relations Senior Managers and Managers
Communications Senior Managers and Communications Managers

Outcomes

Manage protocol and events departments and teams
Project manage successful events
Develop and apply the core skills of PR and marketing for event promotion
Build and maintain strong relationships
Ensure that meetings at home and abroad achieve strategic objectives

COURSE TOPICS:

Protocol and Event Management Role and Responsibilities

Managing the protocol and events function
Exhibitions, conferences, visits and events – national and international
Communication appropriate for guests, audiences and stakeholders
Risk and crisis management for different events
Budgeting and cost control

Project Management in Protocol and Events

Project management principles and approach applied to events
Measuring and monitoring the effectiveness of the planning and the resulting event
Managing and maintaining the quality of the range of external suppliers
Resources required to manage events efficiently
Role and responsibilities before, during and after the event

PR and Marketing for Successful Events

Identifying target markets and objectives
Clarifying message for each market
Appropriate channels to reach guests, audiences and stakeholders
Promoting organisation’s brand and enhancing its reputation
Evaluation, feedback and lessons learned

Building and Maintaining Strong Relationships

principles of durable relationships
Building strong relations with your internal clients; suppliers, agents and contacts
Building diplomatic relationships with Embassies and Missions
Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
Promoting cross cultural understanding of history and traditions

Meetings at Home and Abroad

Pre-meeting preparation including seating, translators/interpreters, and timings
Chairing, participating, agenda, minutes, follow-up and action plans
Order of dignitaries for entering a room, introductions, talking and making presentations
Conflict resolution, decision-making and problem-solving