Save 20% on additional bookings before 31/03/2020. Enquire for more information.

Course Dates:

Course Reference: PR.8
Duration: 5 days
Location: London


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Who should attend?

  • Corporate and government spokespersons
  • Public Relations and Media Relations Managers
  • Marketing and Communications Managers
  • Owners and directors of PR consultancies
  • CEOs, Directors and Staff who undertake media interviews


By the end of the course delegates will be able to:

  • Appreciate how media works and benefit from effective media relations
  • Identify story types and how they should be ‘pitched’ to editors
  • Gauge the importance of stories and how the media will assess them
  • Plan a successful press conference and give winning interviews
  • Use interactive; social and digital media


  • How to Establish Successful Media Relations
  • Pitching Stories Successfully
  • Identifying the Importance of Stories
  • Press Conferences and Interviews
  • Techniques for Digital and Social Media


An image of a Executive Laptop add-on

Executive Laptop


Operating System: Windows 10

Processor: Intel Core i5 2.4GHz

Memory: 6GB DDR4

Storage: 1TB HDD

Display 15.6"

An image of an Apple iPad device

Apple iPad


Capacity: 128GB

9.7" Retina display

A10 chip with 64-bit architecture and M10 motion processor

Wi-Fi and Cellular

An image of a Executive Laptop add-on

Manager Laptop


Operating System: Windows 10

Processor: Intel Core i3 2.8GHz

Memory: 4GB DDR4

Storage: 500GB HDD

Display 15.6"

Laptop specifications are subject to change without notice. The above specifications are only for illustration purposes. A similar or superior laptop will be issued where possible. We will always source the best quality brand new laptop at the time of purchasing. The invoice must be paid in advance before the laptop is released to the delegate.

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