ABOUT THE COURSE
Who should attend?
- Corporate and government spokespersons
- Public Relations and Media Relations Managers
- Marketing and Communications Managers
- Owners and directors of PR consultancies
- CEOs, Directors and Staff who undertake media interviews
By the end of the course delegates will be able to:
- Appreciate how media works and benefit from effective media relations
- Identify story types and how they should be ‘pitched’ to editors
- Gauge the importance of stories and how the media will assess them
- Plan a successful press conference and give winning interviews
- Use interactive; social and digital media
