Media Relations

Course Information:

Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 17 June 2024£4,250
London 5 days 30 September 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    LCT Brochure 2024
    LCT Brochure 2024

    Who should attend?

      • Corporate and government spokespersons
      • Public Relations and Media Relations Managers
      • Marketing and Communications Managers
      • Owners and directors of PR consultancies
      • CEOs, Directors and Staff who undertake media interviews


      • Appreciate how media works and benefit from effective media relations
      • Identify story types and how they should be ‘pitched’ to editors
      • Gauge the importance of stories and how the media will assess them
      • Plan a successful press conference and give winning interviews
      • Use interactive; social and digital media


    How to Establish Successful Media Relations

      • Understanding the difference between media relations and public relations
      • Establishing, managing and maintaining relationships with target media
      • Appreciating news values and analysing reporters stories
      • Who is who in the news structure; reporters, editors, desk journalists and others
      • Importance of maintaining lists and data on target journalists

    Pitching Stories Successfully

      • Identifying reporters’ beats and understanding their importance
      • How to pitch your stories to key journalists
      • Recognising news deadlines and observing them
      • Planning, setting out and writing successful press releases
      • Understanding how and where reporters get their news material

    Identifying the Importance of Stories

      • Deciding whether a story is for all media or specific news outlets
      • Gauging how important a story might be to media
      • Gaining a reputation as a dependable source of information for reporters
      • Following up your story with reporters
      • Developing and utilising ‘tip’ sheets

    Press Conferences and Interviews

      • Planning, preparing, implementing and following up a press conference
      • The difference between a press briefing and press conference
      • Preparing for an interview and understanding the reason for it
      • Adopting television skills for before during and after an interview
      • Pitfalls and how to avoid no comment and off the record

    Techniques for Digital and Social Media

      • 24hr news requirements
      • Use of online media
      • Auditing and monitoring social media
      • Utilising ‘citizen’ reporting
      • Differences in approach to traditional and interactive media

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    Media Relations


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