Media Relations
Course Information:
| Venue: | Duration: | Date: | Price: |
|---|---|---|---|
| Online | 12 hours | Flexi-date | £1,750.00 |
| In-House | Agreed with client | Flexible | POA |
| London | 5 days | 20-Jun | £3,500.00 |
| London | 5 days | 3-Oct | £3,500.00 |
Who should attend?
- Corporate and government spokespersons
- Public Relations and Media Relations Managers
- Marketing and Communications Managers
- Owners and directors of PR consultancies
- CEOs, Directors and Staff who undertake media interviews
Accreditations
Outcomes
- Appreciate how media works and benefit from effective media relations
- Identify story types and how they should be ‘pitched’ to editors
- Gauge the importance of stories and how the media will assess them
- Plan a successful press conference and give winning interviews
- Use interactive; social and digital media
COURSE TOPICS:
How to Establish Successful Media Relations
- Understanding the difference between media relations and public relations
- Establishing, managing and maintaining relationships with target media
- Appreciating news values and analysing reporters stories
- Who is who in the news structure; reporters, editors, desk journalists and others
- Importance of maintaining lists and data on target journalists
Pitching Stories Successfully
- Identifying reporters’ beats and understanding their importance
- How to pitch your stories to key journalists
- Recognising news deadlines and observing them
- Planning, setting out and writing successful press releases
- Understanding how and where reporters get their news material
Identifying the Importance of Stories
- Deciding whether a story is for all media or specific news outlets
- Gauging how important a story might be to media
- Gaining a reputation as a dependable source of information for reporters
- Following up your story with reporters
- Developing and utilising ‘tip’ sheets
Press Conferences and Interviews
- Planning, preparing, implementing and following up a press conference
- The difference between a press briefing and press conference
- Preparing for an interview and understanding the reason for it
- Adopting television skills for before during and after an interview
- Pitfalls and how to avoid no comment and off the record
Techniques for Digital and Social Media
- 24hr news requirements
- Use of online media
- Auditing and monitoring social media
- Utilising ‘citizen’ reporting
- Differences in approach to traditional and interactive media
