Introduction to PR

    This two-day PR course offers an intensive introduction to public relations in all its forms. The introduction to PR course looks at the principles and practice of public relations in the modern media environment using a mixture of presentation, seminars and practicals. It looks at how social media and online campaigns are now an essential part of the PR mix.

Course Information:

Venue:Duration:Date:Price:
Online 8 hours Flexi-date£1,250.00
In-House Agreed with client FlexiblePOA
London 2 days 23 May 2023£2,250
London 2 days 11 July 2023£2,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    Who should attend?

      This course is essential for anyone wanting to get up to speed with the fundamentals of public relations and media communications. Suitable for those involved in PR full time or for other media executives who want a better understanding of how public relations work.

    Accreditations

    Outcomes

      The primary objective of this programme is to provide delegates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Delegates will:
      • Explore the concepts of public relations
      • Understand the management and organisation of public relations
      • Discover to use social media with PR
      • Learn about ethics and professionalism in public relations

    COURSE TOPICS:

    What is PR - Public Relations?

      • Objectives and key elements of Public Relations
      • Importance, benefits and challenges of Public Relations management
      • How PR differs from marketing, advertising and sales
      • Advantages and disadvantages of all PR options
      • Importance of PR internally

    Public Relation Channels

      • Print media and its current and likely future role in PR
      • Television and the impact it can have
      • Radio – relying on voice only
      • Mobile technology and increasing accessibility
      • Social media and multi-media – growth, complexity and impact








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    Introduction to PR

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      Course

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      International Dial Code:*

      Phone Number:*


      Day:*

      Month:*

      Year:*


      YesNo


      YesNoDo not need a visa


      My company is paying the course feeI will be paying for the course fee

      Do you have a disability, health condition, or specific learning need for which you require additional support or arrangements to fully participate in this course?*

      If you've answered 'Yes' above, please specify the type of accommodations required to ensure that we can make appropriate arrangements.*

      Organisation


      Street Address:*

      Address Line 2 (Optional):

      City:*

      State/County:*

      Post/Zip Code:*





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      With your permission, we would also like to keep you updated about programs and/or services similar to the one you are enquiring about as well as special offers, L&D updates and content to help you with your ongoing learning and development. If this is okay please tick the box below

      Yes, subscribe meNo, thank you

      Your personal details are very important to us and we only use them for admin reasons only, unless you have asked to receive our newsletter and marketing. This is in accordance with our Privacy Policy


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