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Introduction to PR

    This two-day PR course offers an intensive introduction to public relations in all its forms. The introduction to PR course looks at the principles and practice of public relations in the modern media environment using a mixture of presentation, seminars and practicals. It looks at how social media and online campaigns are now an essential part of the PR mix.

Course Information:

Online 8 hours Flexi-date£750.00
In-House Agreed with client FlexiblePOA
London 2 days 24-May£1,250.00
London 2 days 12-Jul£1,250.00


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    LCT 2022 Brochure
    LCT 2022 Brochure

    Who should attend?

      This course is essential for anyone wanting to get up to speed with the fundamentals of public relations and media communications. Suitable for those involved in PR full time or for other media executives who want a better understanding of how public relations work.



      The primary objective of this programme is to provide delegates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Delegates will:
      • Explore the concepts of public relations
      • Understand the management and organisation of public relations
      • Discover to use social media with PR
      • Learn about ethics and professionalism in public relations


    What is PR - Public Relations?

      • Objectives and key elements of Public Relations
      • Importance, benefits and challenges of Public Relations management
      • How PR differs from marketing, advertising and sales
      • Advantages and disadvantages of all PR options
      • Importance of PR internally

    Public Relation Channels

      • Print media and its current and likely future role in PR
      • Television and the impact it can have
      • Radio – relying on voice only
      • Mobile technology and increasing accessibility
      • Social media and multi-media – growth, complexity and impact

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