Creating Brand Personality
Please note that prices shown above are exclusive of VAT (20%).
Participants will be able to identify the importance of consumer psychology, create a brand personality and create brands that appeal to consumers’ 5 senses.
This seminar explores some of the most important concepts about attracting consumers by applying consumer psychology to brands: brand personality, brand inferences, and multisensory brand experience. Taught through using state of the art theory about what marketers can do.