Creating Brand Personality
2021 Course Information:
Venue: | Duration: | Date: | Price: |
---|---|---|---|
Online | 90 minutes | Flexi-date | POA |
Outcomes
Participants will be able to identify the importance of consumer psychology, create a brand personality and create brands that appeal to consumers’ 5 senses.
COURSE TOPICS:
This seminar explores some of the most important concepts about attracting consumers by applying consumer psychology to brands: brand personality, brand inferences, and multisensory brand experience. Taught through using state of the art theory about what marketers can do.
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