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Creating Brand Personality

2021 Course Information:

Venue:Duration:Date:Price:
Online 90 minutes Flexi-datePOA

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    LCT 2021 Brochure Download
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    LCT 2021 Brochure Download
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    Outcomes

      Participants will be able to identify the importance of consumer psychology, create a brand personality and create brands that appeal to consumers’ 5 senses.

    COURSE TOPICS:

      This seminar explores some of the most important concepts about attracting consumers by applying consumer psychology to brands: brand personality, brand inferences, and multisensory brand experience. Taught through using state of the art theory about what marketers can do.