Core Sales Skills – Level 2

Course Information:

Online 20 hours Flexi-date£2,750.00
In-House Agreed with client FlexiblePOA
London 5 days 11 March 2024£4,250
London 5 days 1 July 2024£4,250
London 5 days 4 November 2024£4,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    Who should attend?

      • Sales Executives and Account Handlers
      • Sales Managers, Operations Managers and Account Managers
      • Customer Service Managers and Relationship Managers


      • Move towards a ‘consultative selling model’ from ‘transactional selling’
      • Build lasting relationship with clients
      • Develop key accounts, strategy and plan
      • Identify the root causes of issues with clients and offer the best solutions/services
      • Mix elements such as influence, product knowledge and people skills to increase success of sales
      • Use market and competitor knowledge to get the lead and generate the best solutions
      • Develop strategic customer relationship management
      • Create a personal development plan


    Key principles of Selling

    • Increasing opportunities for new business
    • Strategies for hitting and surpassing your targets
    • Developing streams of income: New business vs. Existing customers
    • How to deal with client objections and still get the sale
    • Maintaining professionalism during the sales process to create a long term focus while gaining short and mid-term wins
    • Apply the ‘Aristotle Principle of Persuasion’

    Sales Presentation and Pitching Mastery

    • How to be more effective and charismatic during sales presentations
    • How to deal with presentation challenges for individual client meetings vs selling to a procurement team
    • How to bring separate viewpoints together to still leave with a sale
    • The elevator pitch
    • How to present more confidently and describe your products and services using customers’ needs
    • Moving from transactional selling to consultative selling
    • Practical exercises and coaching to help you grow and improve

    Relationship Building

    • Become an a trusted advisor to your client
    • Using advanced influencing skills to connect to your client and get them to reveal more
    • Selling across different cultures, code and practices
    • Understanding your personal brand in sales
    • Mastering emotional intelligence and positive psychology
    • Explore psychometric profiling of yourself and clients
    • Making a plan to increase loyalty and pin that to profitability
    • Feedback of individual strategy assignment

    Dealing with Difficult Clients

    • Problem clients and handling the effects of their action/inaction
    • 5 different types of difficult buyers
    • 5 things you must never do while handling a customer objection
    • Winning back lost business and raising the stakes
    • Using refined communication strategies of world’s leading business coaches and entrepreneurs to deal with any problem
    • Buyer’s expectations of suppliers

    Strategic Sales

    • Motivating yourself and your team to be results focused
    • Dealing with ‘C Level’ selling – selling to the board
    • Getting ‘buy in’ for internal stakeholders to improve strategy
    • Increase conversion ratios and customer feedback ratings
    • Create a success roadmap
    • Develop your own personal development plan for post course success

    Register now for:
    Core Sales Skills – Level 2


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