Advanced Strategic Public Relations Management

Our advanced strategic public relations course is designed to teach learners the techniques, methods and tools to manage successful PR campaigns. It also teaches how to identify and make the best use of PR opportunities and how to maximise the ROI of PR for your business.

Course Information:

Online 30 hours Flexi-date£3,750.00
In-House Agreed with client FlexiblePOA
London 10 days 22 January 2024£7,250
London 10 days 22 April 2024£7,250
London 10 days 21 October 2024£7,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    LCT Brochure 2024
    LCT Brochure 2024

    Who should attend?

      • PR Directors and Managers
      • Marketing Directors and Managers
      • Company Directors
      • Those in PR in public sector, private sector and not-for-profit organisations
      • Those in PR at the national, regional and community level
      • Those working for international, global or supranational organisations
      • Advisors at Ministerial level in government departments
      • Advisors to Directors and top Managers in other organisations
      • Owners or account directors in public relations consultancies


      • Lead and project manage a successful PR campaign
      • Apply PR techniques, methodologies, and tools effectively
      • Identify and capitalise on PR opportunities
      • Overcome challenges and minimise risks
      • Maximise the Return on Investment (ROI)


    What you are Promoting?

    • PR to promote organisation’s vision, mission and strategy
    • Benefits of products and services
    • Target messages for specific audiences, stakeholders and markets
    • Objective measures of success: KPIs
    • Return on Investment: ROI

    Social Media and Multimedia

    • Understanding the scope, power and immediacy of these media
    • Monitoring what is said, where and by whom
    • Responding to negative feedback positively
    • Pro-actively participating in social and Multimedia
    • Dos and Don’ts

    Five Steps for a Successful PR Plan

    • Agree your objectives, set targets and quantify results
    • Appropriate channels, methods and mix
    • Maximise budget and resources
    • Recruit and manage your PR team: internal and external
    • Effective project management of the implementation

    Media Relations

    • What do you want from editors, journalists and their media?
    • What do they need from you?
    • Understand the pressures and deadlines they are under
    • Work together to build long-term durable relationships
    • Ten top tips for developing lasting relationships

    Press Conferences and Interviews

    • Managing press conferences and dealing with journalists’ enquiries
    • Giving winning television interviews
    • Radio interviews with impact
    • Handle difficult questions on the telephone
    • Avoid the 5 most common mistakes

    Planning a Successful PR Campaign

    • Agree strategic objectives globally, nationally, regionally, locally
    • Appropriate communication for each market, stakeholder and audience
    • Objectives measures of success and desired outcomes
    • Project management of implementation of plan
    • Anticipate and prevent problems

    Advising and Developing Senior People

    • Advising politicians, senior civil servants, directors and managers
    • Give winning presentations
    • Public relations challenges as opportunities
    • Harnessing creative conflict into productive output
    • Budgeting and resource management

    Building a Reputation

    • Clarify the key elements which comprise reputation
    • Strategy to maintain a long-term reputation
    • Minimise threats to reputation
    • Defend reputation when under attack
    • Rebuild reputation after it has been undermined or discredited

    Issues and Crisis Management

    • Anticipate sources of crisis and mitigate risks
    • Appoint crisis leaders and teams and allocate resources
    • Create crisis plans for key eventualities
    • Practise crisis plans regularly
    • Case studies of impact on organisations of good and poor PR crisis management

    What is Strategic Public Relations?

    Strategic public relations focuses on using tactics such as media relations, crisis management, marketing communications and digital communications to position your organisation in front of your target audience. It is essential for organisations because it helps to build relationships with stakeholders, create brand trust and awareness, and ultimately increase sales.

    Strategic PR also helps organisations become more visible in the marketplace by leveraging existing relationships, creating campaigns to reach new customers, and developing strategies that engage potential customers.

    When does your organisation need a PR strategy?

    If your organisation is growing quickly, entering a new market, or has been through a major change such as a merger or acquisition, it is best to have a PR strategy. Without one, you may find it difficult to manage the public perception of your company. A well-crafted PR strategy will help you succeed in today’s competitive marketplace.

    Training with LCT

    At LCT, we are passionate about learning, and the transformative effect it can have on the professional development of individuals, teams and whole organisations.

    We cover all communications activities, from basic public relations techniques to board-level strategies. Our PR courses range includes:

    If you are unsure on which PR course would be best suited for your organisation, please don’t hesitate to reach out to our team who can help advise you.

    Register now for:
    Advanced Strategic Public Relations Management


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