Advanced Strategic Public Relations Management

Our advanced strategic public relations course is designed to teach learners the techniques, methods and tools to manage successful PR campaigns. It also teaches how to identify and make the best use of PR opportunities and how to maximise the ROI of PR for your business.

Course Information:

Venue:	Duration:	Date:	Price:
Online	30 hours	Flexi-date	£3,750.00
In-House	Agreed with client	Flexible	POA
London	10 days	22 January 2024	£7,250
London	10 days	22 April 2024	£7,250
London	10 days	21 October 2024	£7,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

Who should attend?

PR Directors and Managers
Marketing Directors and Managers
Company Directors
Those in PR in public sector, private sector and not-for-profit organisations
Those in PR at the national, regional and community level
Those working for international, global or supranational organisations
Advisors at Ministerial level in government departments
Advisors to Directors and top Managers in other organisations
Owners or account directors in public relations consultancies

Outcomes

Lead and project manage a successful PR campaign
Apply PR techniques, methodologies, and tools effectively
Identify and capitalise on PR opportunities
Overcome challenges and minimise risks
Maximise the Return on Investment (ROI)

COURSE TOPICS:

What you are Promoting?

PR to promote organisation’s vision, mission and strategy
Benefits of products and services
Target messages for specific audiences, stakeholders and markets
Objective measures of success: KPIs
Return on Investment: ROI

Social Media and Multimedia

Understanding the scope, power and immediacy of these media
Monitoring what is said, where and by whom
Responding to negative feedback positively
Pro-actively participating in social and Multimedia
Dos and Don’ts

Five Steps for a Successful PR Plan

Agree your objectives, set targets and quantify results
Appropriate channels, methods and mix
Maximise budget and resources
Recruit and manage your PR team: internal and external
Effective project management of the implementation

Media Relations

What do you want from editors, journalists and their media?
What do they need from you?
Understand the pressures and deadlines they are under
Work together to build long-term durable relationships
Ten top tips for developing lasting relationships

Press Conferences and Interviews

Managing press conferences and dealing with journalists’ enquiries
Giving winning television interviews
Radio interviews with impact
Handle difficult questions on the telephone
Avoid the 5 most common mistakes

Planning a Successful PR Campaign

Agree strategic objectives globally, nationally, regionally, locally
Appropriate communication for each market, stakeholder and audience
Objectives measures of success and desired outcomes
Project management of implementation of plan
Anticipate and prevent problems

Advising and Developing Senior People

Advising politicians, senior civil servants, directors and managers
Give winning presentations
Public relations challenges as opportunities
Harnessing creative conflict into productive output
Budgeting and resource management

Building a Reputation

Clarify the key elements which comprise reputation
Strategy to maintain a long-term reputation
Minimise threats to reputation
Defend reputation when under attack
Rebuild reputation after it has been undermined or discredited

Issues and Crisis Management

Anticipate sources of crisis and mitigate risks
Appoint crisis leaders and teams and allocate resources
Create crisis plans for key eventualities
Practise crisis plans regularly
Case studies of impact on organisations of good and poor PR crisis management

What is Strategic Public Relations?

Strategic public relations focuses on using tactics such as media relations, crisis management, marketing communications and digital communications to position your organisation in front of your target audience. It is essential for organisations because it helps to build relationships with stakeholders, create brand trust and awareness, and ultimately increase sales.

Strategic PR also helps organisations become more visible in the marketplace by leveraging existing relationships, creating campaigns to reach new customers, and developing strategies that engage potential customers.

When does your organisation need a PR strategy?

If your organisation is growing quickly, entering a new market, or has been through a major change such as a merger or acquisition, it is best to have a PR strategy. Without one, you may find it difficult to manage the public perception of your company. A well-crafted PR strategy will help you succeed in today’s competitive marketplace.

Training with LCT

At LCT, we are passionate about learning, and the transformative effect it can have on the professional development of individuals, teams and whole organisations.

We cover all communications activities, from basic public relations techniques to board-level strategies. Our PR courses range includes:

If you are unsure on which PR course would be best suited for your organisation, please don’t hesitate to reach out to our team who can help advise you.