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Advanced Protocol and Events Management

Course Information:

Online 20 hours Flexi-date£2,500.00
In-House Agreed with client FlexiblePOA
London 10 days 24-Jan£5,900.00
London 10 days 25- Apr£5,900.00
London 10 days 24-Oct£5,900.00


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    LCT 2022 Brochure
    LCT 2022 Brochure

    Who should attend?

    • Protocol Senior Managers, Protocol Managers and Assistants
    • Events – Senior Managers, Events – Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
    • Customer Relations Senior Managers and Managers
    • Public Relations Senior Managers and Managers
    • Communications Senior Managers and Communications Managers



    • Manage protocol and event functions efficiently and effectively
    • Apply tips and avoid the traps of organising events
    • Identify risks and understand how to manage and mitigate
    • Ensure that events are delivered on time and to budget
    • Project manage the planning, organising and holding of successful events
    • Develop and apply the core skills of PR and marketing for event promotion
    • Understand the key factors in building and maintaining strong relationships
    • Ensure that meetings at home and abroad achieve strategic objectives


    Managing the Protocol and Events Function

    • Role and responsibilities of the functions, internal and external teams
    • Creating streamlined plans, policies, systems, structures and procedures
    • Keeping up-to-date nationally and internationally
    • Record-keeping, monitoring, updating and maintaining
    • Appropriate policies, processes and procedures according to protocol

    Exhibitions, Conferences, Visits and Events – National and International

    • Planning and organising events, conferences and visits
    • Organising, exhibiting at or attending exhibitions
    • Trade visits and the protocol for them
    • Greeting foreign dignitaries, flying flags correctly and meeting expectations
    • Order of precedence for official ceremonies

    Communication Appropriate for Guests, Audiences and Stakeholders

    • Written communication to prevent misunderstandings
    • Oral communication including talking, listening and understanding
    • Body language, facial expressions and gestures to prevent offence
    • Organisational communication: media, photography, seating, timing, speeches
    • Cultural:demonstrating respect for national and international protocol

    Risk and Crisis Management for Different Events

    • Identifying all the possible risks for an event
    • Evaluation of likelihood and impact
    • Seven ways to deal with risk
    • Creating and rehearsing contingency plans

    Budgeting and Cost Control

    • Budgeting accurately and meaningfully
    • Monitoring authorisation, approvals, expenditure, allowances, expenses and receipts
    • Monitoring expenditure against budget
    • Cancellations, claims, reimbursements, hospitality
    • Insurance which is robust, appropriate and up-to-date

    Project Management in Protocol and Events

    • Project management principles and approach applied to events
    • Measuring and monitoring the effectiveness of the planning and the resulting event
    • Managing and maintaining the quality of the range of external suppliers
    • Resources required to manage events efficiently
    • Role and responsibilities before, during and after the event

    PR and Marketing for Successful Events

    • Identifying target markets and objectives
    • Clarifying message for each market
    • Appropriate channels to reach guests, audiences and stakeholders
    • Promoting organisation’s brand and enhancing its reputation
    • Evaluation, feedback and lessons learned

    Building and Maintaining Strong Relationships

    • Principles of durable relationships
    • Building strong relations with your internal clients, suppliers, agents and contacts
    • Building diplomatic relationships with Embassies and Missions
    • Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
    • Promoting cross cultural understanding of history and traditions

    Meetings at Home and Abroad

    • Pre-meeting preparation including seating, translator, interpreters, and timings
    • Chairing, participating, agenda, minutes, follow-up and action plans
    • Order of dignitaries for entering a room, introductions, talking and making presentations
    • Conflict resolution, decision-making and problem-solving

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