Advanced Protocol and Events Management

Our advanced protocol and events management course is best suited for protocol managers and assistants, events staff, customer relations managers, PR managers and communications managers. This course is designed to teach attendees effective events management from leading industry experts.

Course Information:

Online 30 hours Flexi-date£3,750.00
In-House Agreed with client FlexiblePOA
London 10 days 22 January 2024£7,250
London 10 days 22 April 2024£7,250
London 10 days 21 October 2024£7,250

If you are unable to attend this course on the dates above, please contact us to discuss alternative options.
Please note that prices shown above are exclusive of VAT (20%).

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    LCT Brochure 2024
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    Who should attend?

      • Protocol Senior Managers, Protocol Managers and Assistants
      • Events – Senior Managers, Events – Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
      • Customer Relations Senior Managers and Managers
      • Public Relations Senior Managers and Managers
      • Communications Senior Managers and Communications Managers


    • Manage protocol and event functions efficiently and effectively
    • Apply tips and avoid the traps of organising events
    • Identify risks and understand how to manage and mitigate
    • Ensure that events are delivered on time and to budget
    • Project manage the planning, organising and holding of successful events
    • Develop and apply the core skills of PR and marketing for event promotion
    • Understand the key factors in building and maintaining strong relationships
    • Ensure that meetings at home and abroad achieve strategic objectives


    Managing the Protocol and Events Function

    • Role and responsibilities of the functions, internal and external teams
    • Creating streamlined plans, policies, systems, structures and procedures
    • Keeping up-to-date nationally and internationally
    • Record-keeping, monitoring, updating and maintaining
    • Appropriate policies, processes and procedures according to protocol

    Exhibitions, Conferences, Visits and Events – National and International

    • Planning and organising events, conferences and visits
    • Organising, exhibiting at or attending exhibitions
    • Trade visits and the protocol for them
    • Greeting foreign dignitaries, flying flags correctly and meeting expectations
    • Order of precedence for official ceremonies

    Communication Appropriate for Guests, Audiences and Stakeholders

    • Written communication to prevent misunderstandings
    • Oral communication including talking, listening and understanding
    • Body language, facial expressions and gestures to prevent offence
    • Organisational communication: media, photography, seating, timing, speeches
    • Cultural:demonstrating respect for national and international protocol

    Risk and Crisis Management for Different Events

    • Identifying all the possible risks for an event
    • Evaluation of likelihood and impact
    • Seven ways to deal with risk
    • Creating and rehearsing contingency plans

    Budgeting and Cost Control

    • Budgeting accurately and meaningfully
    • Monitoring authorisation, approvals, expenditure, allowances, expenses and receipts
    • Monitoring expenditure against budget
    • Cancellations, claims, reimbursements, hospitality
    • Insurance which is robust, appropriate and up-to-date

    Project Management in Protocol and Events

    • Project management principles and approach applied to events
    • Measuring and monitoring the effectiveness of the planning and the resulting event
    • Managing and maintaining the quality of the range of external suppliers
    • Resources required to manage events efficiently
    • Role and responsibilities before, during and after the event

    PR and Marketing for Successful Events

    • Identifying target markets and objectives
    • Clarifying message for each market
    • Appropriate channels to reach guests, audiences and stakeholders
    • Promoting organisation’s brand and enhancing its reputation
    • Evaluation, feedback and lessons learned

    Building and Maintaining Strong Relationships

    • principles of durable relationships
    • Building strong relations with your internal clients, suppliers, agents and contacts
    • Building diplomatic relationships with Embassies and Missions
    • Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
    • Promoting cross cultural understanding of history and traditions

    Meetings at Home and Abroad

    • Pre-meeting preparation including seating, translator, interpreters, and timings
    • Chairing, participating, agenda, minutes, follow-up and action plans
    • Order of dignitaries for entering a room, introductions, talking and making presentations
    • Conflict resolution, decision-making and problem-solving

    Why take a Protocol and Events Management Course?

    Effective events management is essential to create successful events within your organisation. Small and large-scale events require key skills, such as venue management and managing people, as well as soft skills like creative thinking, data collection and other transferable skills.

    Ensuring that your events management team have extensive knowledge and practical experience in these areas is the key to holding successful events time and time again.

    Advanced Protocol and Events Management Course in London

    With LCT’s Advanced Protocol and Events Management Course, your team will learn the tricks of the trade from a diverse range of industry experts in the event industry.

    From planning your event to ensuring the event budget is adhered to, on completing this course, your event management team will have a clear understanding of all the moving parts in corporate events management, as well as how to deliver events in the best way for attendees and your organisation.

    Register now for:
    Advanced Protocol and Events Management


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