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Social Media Masterclass

This course is recognised by the British Accreditation Council (BAC)

Course Code: SPE
Subject: Public Relations
Course Fee: £2,000 + VAT (20%)

Dates for this course:



This two day Social Media Masterclass course is designed to give attendees the social media basics through to advanced strategy execution, which is crucial to growing your social media effectively.  It has be designed for anyone connected to a business that has an existing social media presence or wants their business to join the exciting world of social media.

This social media training will equip you with all the knowledge and tools to understand the core social media platforms and how to maximise your social media results, using the latest statistics, and case studies from Facebook, Twitter, LinkedIn, Pinterest, Instagram & YouTube. You will be provided with real social media examples and strategies from some of the most successful social media campaigns and brands, along with the latest tools to measure your online marketing efforts.


Learning Objectives

• Where & How To Start Using Social Media For Business
• The Key Features To Create A Successful Social Media Strategy
• How To Set Up & Use Key Social Media Platforms - Facebook, Twitter & LinkedIn
• Reputation Management & How to Deal with Negative Social Media
• An Introduction To Visual Social Platforms - Instagram, Pinterest & YouTube
• Analytical & Measurement Tools For Social Media
• Executing & Measuring Your Social Media Strategy
• How To Create A Social Media Policy & Risk Management


Course Content

Social Media Masterclass – Day 1
An Introduction to Social Media For Business

• Social media use and growth in the UK and globally
• How social media relates to your business
• Social media facts you just can’t ignore
• Finding social media opportunities and being aware of the threats
• Learn where and who your audience are and how to target them

Social Media Strategy

• Setting your goals
• Getting started with your social media strategy
• Why SEO relates to social media
• Developing your brand tone of voice
• Speaking the language that your audience need

Social Media Platforms

• An overview and introduction to the most popular platforms of Facebook, Twitter & LinkedIn
• How to set up and optimise your business social media profiles
• Learn to find your way around each platform and how to use each interface
• Social media best practices – basic dos and don’ts
• An introduction to visual social media platforms of Instagram, Pinterest & YouTube
• Understanding what platform works for different types of businesses

Content Creation

• Introduction to creating engaging content that works for your business and for each platform
• Case Studies of successful social media campaigns
• Speaking to your industry and how to attract the right audience
• Exploring the content creation fundamentals

Social Media Masterclass – Day 2

Advanced Strategy

• Trends and keyword research - optimising your strategy
• Building your brand image
• Brand consistency - the importance of having an integrated strategy
• Execution of strategy
• Tools and tactics to maximise engagement

Social Media Platforms

• Take your social media platforms to the next level
• Increase engagement on your Facebook, Twitter & Instagram
• An introduction to advertising on Twitter, Facebook & LinkedIn
Monitoring, Measurement & Analytic
• Google Analytics and how to identify exactly where your audience comes from
• Understanding ROI from social media
• Monitoring and Analytics tools – from small companies to large firm, which programme would be best for you?


• Why to blog and maximising your blog for search
• Understanding the influential bloggers and insights into how to approach them
• Blogging and vlogging
• How to create engaging and shareable content

Reputation Management & Risk Management

• GDPR – General Data Protection Regulation
• Common mistakes and pitfalls made by brands
• Reputation management – how to deal with negative communication
• Common/useful management tool


The course was excellent.
Contract Engineer
Shell, Ukraine