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Strategic Public Relations, Protocol and Travel Management

Strategic Protocol and Travel Management - enhance your organisation's profile internationally

This course is recognised by the British Accreditation Council (BAC)


Course Code: PR.2B
Subject: Public Relations
Course Fee: £4500 + VAT (20%)

Dates for this course:

21 Jan 2019 to 01 Feb 2019 London
15 Apr 2019 to 26 Apr 2019 London
21 Oct 2019 to 01 Nov 2019 London
     

Overview

The curriculum for our two week Strategic Public Relations, Protocol and Travel Management training course is designed for both executives new to the role and mid-level executives who want to build on their existing knowledge of working in this area of PR. Week one of this course introduces PR as a discipline distinct from marketing and advertising with its unique role to play in business and government. Emphasis is placed on PR channels such as print, radio, and television which are important in influencing public opinion. Training consultants also discuss how PR strategies need to relate to the modern international media landscape characterised by the internet, mobile technology, and social media. In order for stories to have an impact on the news, it is necessary to understand the basis of what makes a good story and how to write for media, as well as assessing target markets effectively so that messages are delivered to the right audience. These areas are also covered in the first week. Increasingly, Public Relations departments are undertaking the duties of protocol and travel management as part of corporate PR strategy. The lessons in week two of this course therefore examine how to develop successful strategic planning for overseas travel, from obtaining visas and organising accommodation to meeting and receiving international VIPs. The schedule analyses how Protocol and Travel responsibilities should be integrated into an overall PR programme as well as techniques for the successful planning of exhibitions, conferences, visits and events. Discussions also cover effective planning of domestic travel arrangements. 

Who should attend?

Learning Objectives

By the end of the course you will be able to: 

Course Content

What is PR – Public Relations?

PR channels

Writing for all media

Target markets

PR events and activities

The right documents, at the right time, in the right place

Accommodation and international travel requirements

Exhibitions, conferences, visits and events – nationally and internationally

Budgeting and cost control

Testimonials
LCTs understanding of different cultures really made us feel at home during the training. The catered lunches, which included halal dishes from the Middle East, were particularly enjoyable. We were also pleased to find out that LCT has a Prayer Room for delegates. I would like to thank you all so much. I will certainly recommend LCT to others.
HR Specialist
Saudi Food and Drugs Authority (SFDA)