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Strategic Marketing, Brand Management and Public Relations

Promote your organisation with strategic marketing and brand management

This course is recognised by the British Accreditation Council (BAC)


Course Code: PR.7
Subject: Public Relations
Course Fee: £2850 + VAT (20%)

Dates for this course:

16 Dec 2019 to 20 Dec 2019 London
     

Overview

Developing a brand, protecting it and restoring the damaged image of an enterprise have become increasingly important to all commercial and public sector enterprises. Our five day course entitled Strategic Marketing, Brand Management and Public Relations is an ideal way for managers to develop these competencies and to learn how to integrate such activities into an overall PR programme. The extensive curriculum incudes lessons on how to build a strong brand, how branding fits into overall company marketing strategy and how corporate PR strategies should be used to support successful brands. The role of research is examined in altering branding and how branding must reflect changes in the business environment. Examples of how crises can damage a brand are examined and an analysis is made of real life damage limitation exercises which succeeded. The lessons contain practical exercises on applying the marketing mix and the creation of powerful targeted messages.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to:

Course Content

Benefits of Strategic Marketing

Consumer and market research

Brand Management

Social media and multi-media

Issues and crises: PR to manage impact on the brand

Testimonials
LCT staff were helpful and attentive beyond the normal call of duty. The consultants were very good in the delivery of the course both in terms of content and presentation. They mixed seriousness and humour to keep the course interesting and to help us learn.
Chairman
Zenith Bank, Ghana