Public Relations Management - Level 3

Public Relations - campaigns and crisis management to protect your company's reputation

Course Fee: £2850 + VAT (20%)

Dates for this course:

04 Nov 2019 to 08 Nov 2019 London
Submit an enquiry     Book this course

Overview

Consensus and discussion are two of the most important elements of successful communications’ management. Our one week training course, Public Relations Management - Level 3, is designed to provide experienced PR executives with a forum to discuss common challenges and solutions in advising and developing senior people, reputation-building, and crisis management. There are also modules on internal PR and how to plan a successful PR campaign. Training consultants lead debates on workable solutions, encourage the exchange of ideas, and provide a complete knowledge-sharing experience between delegates, whilst also giving guidance on best practice. The consultants who teach the curriculum are all experienced practitioners whose lessons contains practical suggestions for problem-solving. PR techniques are discussed through the analysis of case studies of both successful and disastrous PR programmes.

Who should attend?

• Directors of Public Relations
• Directors of Marketing
• Senior Public Relations Managers
• Company Directors
• General Managers
• Senior Managers
• Advisors at Ministerial level in government departments
• Advisors to Directors and top Managers in other organisations
• Those in public sector, private sector and not-for-profit organisations
• Those at the national, regional and community level
• Those working for international, global or supranational organisations
• Owners or account directors in public relations consultancies

Learning Objectives

By the end the course you will be able to: 

• Identify and overcome key PR challenges
• Use appropriately all methodologies
• Identify PR risks and manage or mitigate them
• Plan a successful PR campaign
• Understand how to manage a crisis constructively

Course Content

Importance of internal PR for your organisation

• What employees expect from you
• All the different ways of communicating with them
• Information they want to know
• Who should send those messages?
• Appropriate methods and frequency

Planning a successful PR campaign

• Agree strategic objectives globally, nationally, regionally, locally
• Appropriate communication for each market, stakeholder and audience
• Objectives measures of success and desired outcomes
• Project management of implementation of plan
• Anticipate and prevent problems

Advising and developing senior people

• Advising politicians, senior civil servants, directors and managers
• Give winning presentations
• Public relations challenges as opportunities
• Harnessing creative conflict into productive output
• Budgeting and resource management

Building a reputation

• Clarify the key elements which comprise reputation
• Strategy to maintain a long-term reputation
• Minimise threats to reputation
• Defend reputation when under attack
• Rebuild reputation after it has been undermined or discredited

Issues and crisis management

• Anticipate sources of crises and mitigate risks
• Appoint crisis leaders and teams and allocate resources
• Create crisis plans for key eventualities
• Practise crisis plans regularly
• Case studies of impact on organisations of good and poor PR crisis management