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Protocol and Events Management - Level 2

Plan high profile successful events, exhibitions and conferences through efficient project management

This course is recognised by the British Accreditation Council (BAC)


Course Code: PR.5B
Subject: Public Relations
Course Fee: £2850 + VAT (20%)

Dates for this course:

04 Feb 2019 to 08 Feb 2019 London
29 Apr 2019 to 03 May 2019 London
04 Nov 2019 to 08 Nov 2019 London
     

Who should attend?

• Protocol Senior Managers, Protocol Managers and Assistants
• Events - Senior Managers, Events - Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
• Customer Relations Senior Managers and Managers
• Public Relations Senior Managers and Managers
• Communications Senior Managers and Communications Managers

Learning Objectives

By the end of the course delegates will be able to:

Course Content

Protocol and Event Management Role and Responsibilities

• Managing the protocol and events function
• Exhibitions, conferences, visits and events – national and international
• Communication appropriate for guests, audiences and stakeholders
• Risk and crisis management for different events
• Budgeting and cost control
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Project Management in Protocol and Events

• Project management principles and approach applied to events
• Measuring and monitoring the effectiveness of the planning and the resulting event
• Managing and maintaining the quality of the range of external suppliers
• Resources required to manage events efficiently
• Role and responsibilities before, during and after the event
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PR and Marketing for Successful Events

• Identifying target markets and objectives
• Clarifying message for each market
• Appropriate channels to reach guests, audiences and stakeholders
• Promoting organisation’s brand and enhancing its reputation
• Evaluation, feedback and lessons learned
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Building and Maintaining Strong Relationships

• Principles of durable relationships
• Building strong relations with your internal clients; suppliers, agents and contacts
• Building diplomatic relationships with Embassies and Missions
• Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
• Promoting cross cultural understanding of history and traditions
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Meetings at Home and Abroad

• Pre-meeting preparation including seating, translators/interpreters, and timings
• Chairing, participating, agenda, minutes, follow-up and action plans
• Order of dignitaries for entering a room, introductions, talking and making presentations
• Conflict resolution, decision-making and problem-solving
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Testimonials
I found the staff and the consultants to be very helpful. This two week course has been extremely beneficial to my professional development and I will apply what I have learned within my department. Thank you.
Deputy Director
Tac Ops, Royal Air Force of Oman