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Protocol and Events Management - Level 2

Plan high profile successful events, exhibitions and conferences through efficient project management

This course is recognised by the British Accreditation Council (BAC)

Course Code: PR.5B
Subject: Public Relations
Course Fee: £2850 + VAT (20%)

Dates for this course:

04 Nov 2019 to 08 Nov 2019 London
03 Feb 2020 to 07 Feb 2020 London
04 May 2020 to 08 May 2020 London
02 Nov 2020 to 06 Nov 2020 London

Who should attend?

• Protocol Senior Managers, Protocol Managers and Assistants
• Events - Senior Managers, Events - Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
• Customer Relations Senior Managers and Managers
• Public Relations Senior Managers and Managers
• Communications Senior Managers and Communications Managers

Learning Objectives

By the end of the course delegates will be able to:

Course Content

Protocol and Event Management Role and Responsibilities

• Managing the protocol and events function
• Exhibitions, conferences, visits and events – national and international
• Communication appropriate for guests, audiences and stakeholders
• Risk and crisis management for different events
• Budgeting and cost control

Project Management in Protocol and Events

• Project management principles and approach applied to events
• Measuring and monitoring the effectiveness of the planning and the resulting event
• Managing and maintaining the quality of the range of external suppliers
• Resources required to manage events efficiently
• Role and responsibilities before, during and after the event

PR and Marketing for Successful Events

• Identifying target markets and objectives
• Clarifying message for each market
• Appropriate channels to reach guests, audiences and stakeholders
• Promoting organisation’s brand and enhancing its reputation
• Evaluation, feedback and lessons learned

Building and Maintaining Strong Relationships

• Principles of durable relationships
• Building strong relations with your internal clients; suppliers, agents and contacts
• Building diplomatic relationships with Embassies and Missions
• Cultural etiquette in business, social, entertaining, dress, giving and receiving presents
• Promoting cross cultural understanding of history and traditions

Meetings at Home and Abroad

• Pre-meeting preparation including seating, translators/interpreters, and timings
• Chairing, participating, agenda, minutes, follow-up and action plans
• Order of dignitaries for entering a room, introductions, talking and making presentations
• Conflict resolution, decision-making and problem-solving

The training course was very good. Thank you.
Senior Product Manager
HSBC, United Kingdom