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Media Relations

Create and develop strong, successful and durable media relations

This course is recognised by the British Accreditation Council (BAC)

Course Code: PR.8
Subject: Public Relations
Course Fee: £2850 + VAT (20%)

Dates for this course:

24 Jun 2019 to 28 Jun 2019 London
07 Oct 2019 to 11 Oct 2019 London


Media Relations is a specific endeavour within an overall Public Relations strategy. Experts in MR are required to understand and deal with the increasingly complicated news media sector, characterised by the 24-hour rolling agenda. Our one week training course entitled Media Relations explains how media works and how to benefit from effective relations with media. Lessons explore who is who in the news structure explaining the roles of reporters, editors, desk journalists and specialist correspondents and how to successfully pitch stories to them. The curriculum covers how to become an expert in gauging how important a story might be to the media and what is required to gain a reputation as a dependable source of information for reporters. Also included in the schedule are the differences between a press briefing and press conference, how to avoid common pitfalls such as ‘off the record’ comments, as well as tips on planning a successful press conference and giving winning interviews.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to: 

Course Content

How to Establish Successful Media Relations

Pitching Stories Successfully

Identifying the Importance of Stories

Press Conferences and Interviews

Techniques for Digital and Social Media 


The content of the course on all days was very good. I particularly benefitted from LCTs use of two consultants throughout the week. It was great to have different perspectives and it kept the training fresh and interesting. Furthermore, the consultants were excellent at training being both knowledgeable and clear. Finally, I would like to say that I was impressed with LCT for delivering a personalised service. Everyone knew me by name and were extremely helpful and friendly. I hope to return to LCT in the future.
Operations Manager
Ofgem, United Kingdom