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Media Relations

Create and develop strong, successful and durable media relations

This course is recognised by the British Accreditation Council (BAC)

Course Code: PR.8
Subject: Public Relations
Course Fee: £2850 + VAT (20%)

Dates for this course:

07 Oct 2019 to 11 Oct 2019 London


Media Relations is a specific endeavour within an overall Public Relations strategy. Experts in MR are required to understand and deal with the increasingly complicated news media sector, characterised by the 24-hour rolling agenda. Our one week training course entitled Media Relations explains how media works and how to benefit from effective relations with media. Lessons explore who is who in the news structure explaining the roles of reporters, editors, desk journalists and specialist correspondents and how to successfully pitch stories to them. The curriculum covers how to become an expert in gauging how important a story might be to the media and what is required to gain a reputation as a dependable source of information for reporters. Also included in the schedule are the differences between a press briefing and press conference, how to avoid common pitfalls such as ‘off the record’ comments, as well as tips on planning a successful press conference and giving winning interviews.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to: 

Course Content

How to Establish Successful Media Relations

Pitching Stories Successfully

Identifying the Importance of Stories

Press Conferences and Interviews

Techniques for Digital and Social Media 


I have enjoyed this course and benefited from it greatly, thanks to the experienced training consultants. Furthermore, you have looked after us very well. We appreciate your efforts and hospitality.
Officer Commanding Supply Wing
Royal Air Force of Oman