+44 203 609 8690

Media Relations

Create and develop strong, successful and durable media relations

This course is recognised by the British Accreditation Council (BAC)

Course Code: PR.8
Subject: Public Relations
Course Fee: £2850 + VAT (20%)

Dates for this course:

22 Jun 2020 to 26 Jun 2020 London
05 Oct 2020 to 09 Oct 2020 London


Media Relations is a specific endeavour within an overall Public Relations strategy. Experts in MR are required to understand and deal with the increasingly complicated news media sector, characterised by the 24-hour rolling agenda. Our one week training course entitled Media Relations explains how media works and how to benefit from effective relations with media. Lessons explore who is who in the news structure explaining the roles of reporters, editors, desk journalists and specialist correspondents and how to successfully pitch stories to them. The curriculum covers how to become an expert in gauging how important a story might be to the media and what is required to gain a reputation as a dependable source of information for reporters. Also included in the schedule are the differences between a press briefing and press conference, how to avoid common pitfalls such as ‘off the record’ comments, as well as tips on planning a successful press conference and giving winning interviews.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to: 

Course Content

How to Establish Successful Media Relations

Pitching Stories Successfully

Identifying the Importance of Stories

Press Conferences and Interviews

Techniques for Digital and Social Media 


Thank you for the programme. I've certainly learned a lot and I'm delighted with the practical aspect of the training there was lots of group discussions and role plays.
General Manager
Petronas, Malaysia