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Core Sales Skills - Level 2

Key skills that will help to increase your sales and boost your figures

This course is recognised by the British Accreditation Council (BAC)

Course Code: SAL.1B
Subject: Sales
Course Fee: £2850 + VAT (20%)

Dates for this course:

11 Nov 2019 to 15 Nov 2019 London
16 Mar 2020 to 20 Mar 2020 London
06 Jul 2020 to 10 Jul 2020 London
09 Nov 2020 to 13 Nov 2020 London


This course provides an in-depth study into better selling. Sales could be just a transactional numbers game, however it is far better in the long-term to position it as consultative selling by leveraging strategy and relationships. By learning better sales skills, participants will be able to manage accounts better and to develop them into more profitable initiatives and partnerships. In this course attendees will learn the elements that feed into, and support, the sales effort such as marketing, branding, operations and interpersonal skills - and integrate those areas into their sales approach.

By becoming better at defining and understanding customer needs and creating solutions, delegates will add value to their businesses. They will learn to use market, product and competitor knowledge to gain an advantage and carve out the best solutions for clients. Participants will also learn essential techniques to deepen the commitment of existing clients and open up new business opportunities. In this popular training course, attendees will create a personal development plan and receive coaching throughout the course through practical exercises. They will learn to pitch with greater confidence thereby helping to win more business, and receive feedback from experienced practitioners to help transform their sales performance.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to:

Course Content

Key Principles of Selling

Sales Presentation and Pitching Mastery

Relationship building

Dealing with Difficult Clients

Strategic Sales

I will not forget the training I have had at LCT. The training consultants are of the highest quality. I also really appreciate the customer orientation at LCT. You really take care of your participants.
Communications Assistant
World Bank, Yemen