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Core Sales Skills - Level 1

Basic sales skills to help you win more customers

This course is recognised by the British Accreditation Council (BAC)

Course Code: SAL.1A
Subject: Sales
Course Fee: £2850 + VAT (20%)

Dates for this course:

04 Nov 2019 to 08 Nov 2019 London
09 Mar 2020 to 13 Mar 2020 London
29 Jun 2020 to 03 Jul 2020 London
02 Nov 2020 to 06 Nov 2020 London


This dynamic course provides a toolkit of essential skills for successful selling. It is designed as an overview to help participants discover what is required to become better at sales. Whether delegates are looking to improve market share, widen opportunities, or to provide more financial stability for their respective companies with increased sales, this course will prepare them to meet the business challenges. On this training, attendees will learn models based on the most successful business and sales people - how they grew their business from the bottom line up to larger contracts and tenders. By tapping into the buyer psychology and motivation, participants will understand practical and strategic steps to close more deals. It will also help them grow in both confidence and knowledge, leading to better conversion rates. Throughout this week, participants will have the opportunity to explore their own unique style of selling in relation to personality types. The course will help delegates become more persuasive in sales pitches and provide proven techniques to meet sales targets. Asking for the business is the usual weak area of many salespeople. We will show you a proven methodology to be able to answer objections professionally leading to greater success.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to: 

Course Content

Selling – An Art or a Science

Effective Planning and Prioritising

Making Lasting Impressions

Overcoming Objections

Winning the business

The course was very useful and interesting for me. I will be able to use the knowledge obtained from this training in my work on a daily basis. The biggest benefit is that the consultants oriented the content of the course to the individual needs of the delegates. I would be glad to come back for further training with LCT in the future.
Internal Oversight Officer
European Union Monitoring Mission, Georgia