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Advanced Strategic Public Relations Management

Promote and protect your organisation's reputation: strategic planning and leadership for quality Public Relations

This course is recognised by the British Accreditation Council (BAC)

Course Code: PR.3
Subject: Public Relations
Course Fee: £4500 + VAT (20%)

Dates for this course:

28 Oct 2019 to 08 Nov 2019 London
27 Jan 2020 to 07 Feb 2020 London
27 Apr 2020 to 08 May 2020 London
26 Oct 2020 to 06 Nov 2020 London


Combining Public Relations Management – levels 2 and 3, Advanced Strategic Public Relations Management is designed for senior executives who are seeking a comprehensive two week training course in PR. The curriculum includes lessons on how to plan, lead and manage PR campaigns, how to utilise the latest techniques and methodologies in overall company strategy, and how to contribute effectively to communications development at board level. Delegates will assess the importance of PR in promoting an organisation’s vision and mission and learn to formulate and present a PR strategy to Directors and CEOs. Experienced consultants discuss the building blocks for developing a solid corporate reputation and outline strategies for maintaining and defending an already established image in the event of issues or crises. Traditional communications techniques, such as the organisation of press conferences and interviews, are discussed along with developments in new media which have revolutionised the way in which PR is managed. During this course, participants will undertake an analysis of their own public relations strategies and discuss strengths and weaknesses. The schedule also includes guidance on advising not only senior management but also top civil servants and politicians.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to: 

Course Content

What you are promoting?

Social media and multi-media

Five steps for a successful PR plan

Media relations

Press conferences and interviews

Planning a successful PR campaign

Advising and developing senior people

Building a reputation

Issues and crisis management

This was a really enjoyable and rewarding week of training. I will certainly be back for the next course.
Deputy Force Financial Controller
Multinational Force and Observers, Israel / Egypt