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Advanced Corporate Social Responsibility

Promote your organisation's contribution to society: Corporate Social Responsibility - strategic planning and implementation

This course is recognised by the British Accreditation Council (BAC)

Course Code: PR.6
Subject: Public Relations
Course Fee: £4500 + VAT (20%)

Dates for this course:

02 Dec 2019 to 13 Dec 2019 London


Is it enough for companies simply to obey the law while seeking to grow profits and increase the dividends to their shareholders? Commentators would once have said there is no such thing as corporate responsibility, beyond these limited shareholder-value driven goals. But in the twenty-first century, board directors know the value of adopting a broader perspective  – from taking account of the views and needs of all stakeholders – whether it be the communities in which a company operates, the suppliers in its supply chain, doing the right thing for their customers and employees and even benefiting society as a whole. This two week CSR training course takes a deep look at the full Corporate Social Responsibility portfolio. It will examine numerous current case studies of good and bad practice, as well as examining the deep historical and philosophical roots of what we now call CSR. We will find out what happens to companies that lose their ‘social licence’ to operate when they behave badly, as well as learning lessons from those that have placed ethical and responsible policies at the heart of their organisations.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to:

Course Content

What is CSR and why does it matter?

Best practice in CSR – corporate approaches on the key topics

The Business Case for CSR

Changing the Organisation to include CSR

Developing and implementing the CSR plan

Sustainability in Purchasing

Community Relations and Environmental Sustainability

CSR Standards and Reporting

CSR Perspectives

The training consultant was very good. He was highly experienced in his profession and had excellent presentation skills.
Managing Director
Aruban Investment Bank