+44 203 609 8690
info@lct.co.uk

+44 203 609 8690
info@lct.co.uk

Strategic Public Relations, Protocol and Travel Management

Course Code: PR.2B
Subject: Public Relations
Course Fee: £3850 + VAT (20%)

Dates for this course:

24-07-2017 to 04-08-2017 London
23-10-2017 to 03-11-2017 London
     

Overview

The curriculum for our two week Strategic Public Relations, Protocol and Travel Management training course is designed for both executives new to the role and mid-level executives who want to build on their existing knowledge of working in this area of PR. Week one of this course introduces PR as a discipline distinct from marketing and advertising with its unique role to play in business and government. Emphasis is placed on PR channels such as print, radio, and television which are important in influencing public opinion. Training consultants also discuss how PR strategies need to relate to the modern international media landscape characterised by the internet, mobile technology, and social media. In order for stories to have an impact on the news, it is necessary to understand the basis of what makes a good story and how to write for media, as well as assessing target markets effectively so that messages are delivered to the right audience. These areas are also covered in the first week. Increasingly, Public Relations departments are undertaking the duties of protocol and travel management as part of corporate PR strategy. The lessons in week two of this course therefore examine how to develop successful strategic planning for overseas travel, from obtaining visas and organising accommodation to meeting and receiving international VIPs. The schedule analyses how Protocol and Travel responsibilities should be integrated into an overall PR programme as well as techniques for the successful planning of exhibitions, conferences, visits and events. Discussions also cover effective planning of domestic travel arrangements. 

Who should attend?

Learning Objectives

Course Content

What is PR – Public Relations?

PR channels

Writing for all media

Target markets

PR events and activities

The right documents, at the right time, in the right place

Accommodation and international travel requirements

Exhibitions, conferences, visits and events – nationally and internationally

Budgeting and cost control

Testimonials
The overall experience I had at LCT was excellent. Very good customer service all round. The staff were friendly and attentive to my needs. I was grateful that the course was not cancelled even though I was the only scheduled attendee. The training turned into a one-to-one session which I was very happy with. The consultant did a great job of personalising the course and making the material relevant to my line of work. I also welcomed the provision of handouts after the course. Finally, I found the catered lunch service to be very good in comparison to other training courses I've been on.
Contracts Manager
Plexus PLC, United Kingdom