+44 203 609 8690
info@lct.co.uk

+44 203 609 8690
info@lct.co.uk

Strategic Marketing, Brand Management and Public Relations

Course Code: PR.7
Subject: Public Relations
Course Fee: £2650 + VAT (20%)

Dates for this course:

14-08-2017 to 18-08-2017 London
18-12-2017 to 22-12-2017 London
     

Overview

Developing a brand, protecting it and restoring the damaged image of an enterprise have become increasingly important to all commercial and public sector enterprises. Our five day course entitled Strategic Marketing, Brand Management and Public Relations is an ideal way for managers to develop these competencies and to learn how to integrate such activities into an overall PR programme. The extensive curriculum incudes lessons on how to build a strong brand, how branding fits into overall company marketing strategy and how corporate PR strategies should be used to support successful brands. The role of research is examined in altering branding and how branding must reflect changes in the business environment. Examples of how crises can damage a brand are examined and an analysis is made of real life damage limitation exercises which succeeded. The lessons contain practical exercises on applying the marketing mix and the creation of powerful targeted messages.

Who should attend?

Learning Objectives

Course Content

Benefits of Strategic Marketing

Consumer and market research

Brand Management

Social media and multi-media

Issues and crises: PR to manage impact on the brand

Testimonials
I enjoyed the flexibility in the programme which enabled the consultant and me to explore areas within the subject that were particularly relevant to my work.
Sustainability Director
Corbion, The Netherlands