+44 203 609 8690

+44 203 609 8690

Strategic Marketing, Brand Management and Public Relations

Promote your organisation with strategic marketing and brand management

Course Code: PR.7
Subject: Public Relations
Course Fee: £2785 + VAT (20%)

Dates for this course:

18 Dec 2017 to 22 Dec 2017 London
03 Apr 2018 to 06 Apr 2018 London
13 Aug 2018 to 17 Aug 2018 London
17 Dec 2018 to 21 Dec 2018 London


Developing a brand, protecting it and restoring the damaged image of an enterprise have become increasingly important to all commercial and public sector enterprises. Our five day course entitled Strategic Marketing, Brand Management and Public Relations is an ideal way for managers to develop these competencies and to learn how to integrate such activities into an overall PR programme. The extensive curriculum incudes lessons on how to build a strong brand, how branding fits into overall company marketing strategy and how corporate PR strategies should be used to support successful brands. The role of research is examined in altering branding and how branding must reflect changes in the business environment. Examples of how crises can damage a brand are examined and an analysis is made of real life damage limitation exercises which succeeded. The lessons contain practical exercises on applying the marketing mix and the creation of powerful targeted messages.

Who should attend?

Learning Objectives

By the end of the course delegates will be able to:

Course Content

Benefits of Strategic Marketing

Consumer and market research

Brand Management

Social media and multi-media

Issues and crises: PR to manage impact on the brand

I very much enjoyed the fact that this was training in small groups. LCT provides excellent training for corporate executives who want to have a better understanding of the subject matter in a short period. General Manager, State Trading Organisation, PLC.
General Manager
State Trading Organisation PLC, Maldives