+44 203 609 8690
info@lct.co.uk

+44 203 609 8690
info@lct.co.uk

Public Relations Management - Level 2

Public Relations - preparing and implementing a PR plan

Course Code: PR.1B
Subject: Public Relations
Course Fee: £2680 + VAT (20%)

Dates for this course:

29 Jan 2018 to 02 Feb 2018 London
23 Apr 2018 to 27 Apr 2018 London
30 Jul 2018 to 03 Aug 2018 London
29 Oct 2018 to 02 Nov 2018 London
     

Overview

The world of communications is a rapidly changing one. New Public Relations techniques evolve quickly and PR managers need to stay abreast of the latest trends to be effective operators. Our one week training course, Public Relations Management – Level 2, helps PR managers learn up to date communications techniques, become familiar with new industry standards and understand how to lead a successful PR campaign. The curriculum is designed to assist delegates understand the processes and procedures for meticulously planning an effective PR campaign, in a schedule of comprehensive training modules taught by experienced PR practitioners. Our training consultants take delegates through each phase of a campaign step-by-step examining what managers expect from journalists and what editors need from them. Delegates examine case studies composed of successful and unsuccessful campaigns and work with consultants to provide their own solutions to each public relations challenge. In addition to this, the course covers the influences of social media and multi-media on PR, press conferences, interviews, and media relations.

Who should attend?

Learning Objectives

By the end of the course you will be able to: 

Course Content

What you are promoting?

Social media and multi-media

Five steps for a successful PR plan

Media relations

Press conferences and interviews

Testimonials
Thank you for the programme. I've certainly learned a lot and I'm delighted with the practical aspect of the training there was lots of group discussions and role plays.
General Manager
Petronas, Malaysia