+44 203 609 8690
info@lct.co.uk

+44 203 609 8690
info@lct.co.uk

Public Relations Management - Level 2

Course Code: PR.1B
Subject: Public Relations
Course Fee: £2550 + VAT (20%)

Dates for this course:

31-07-2017 to 04-08-2017 London
30-10-2017 to 03-11-2017 London
     

Overview

The world of communications is a rapidly changing one. New Public Relations techniques evolve quickly and PR managers need to stay abreast of the latest trends to be effective operators. Our one week training course, Public Relations Management – Level 2, helps PR managers learn up to date communications techniques, become familiar with new industry standards and understand how to lead a successful PR campaign. The curriculum is designed to assist delegates understand the processes and procedures for meticulously planning an effective PR campaign, in a schedule of comprehensive training modules taught by experienced PR practitioners. Our training consultants take delegates through each phase of a campaign step-by-step examining what managers expect from journalists and what editors need from them. Delegates examine case studies composed of successful and unsuccessful campaigns and work with consultants to provide their own solutions to each public relations challenge. In addition to this, the course covers the influences of social media and multi-media on PR, press conferences, interviews, and media relations.

Who should attend?

Learning Objectives

Course Content

What you are promoting?

Social media and multi-media

Five steps for a successful PR plan

Media relations

Press conferences and interviews

Testimonials
I enjoyed the flexibility in the programme which enabled the consultant and me to explore areas within the subject that were particularly relevant to my work.
Sustainability Director
Corbion, The Netherlands