Corporate Social Responsibility - Level 1 Courses - LONDON CORPORATE TRAINING

Tel: +44 203 609 8690



Overall it was an excellent course – very informative, very well organised and excellent presentations. I really enjoyed it and felt it was excellent value for money.

Contract Representative
Saudi Aramco, Saudi Arabia

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Corporate Social Responsibility - Level 1

Course Ref: PR.6A

Course Subject: Public Relations

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Dates for This Course

Course Overview

  • Chief Executives in most companies would prefer their organisations to have a good reputation. After all, some customers may not want to buy products and services from a company that is perceived as being unethical or mistreats its workers. But, in recent years, company boards have started to realise that the need to behave responsibly goes beyond simply polishing the company public profile. There is an expectation amongst communities who are impacted by the company’s operations that their needs should be taken into account. Regulatory bodies may take an unhealthy interest in the way a company is treating its customers if the organisation is seen as behaving abusively. It is no longer enough just to obey the law as a number of high-profile companies have discovered in recent times. This training course will analyse what Corporate Social Responsibility actually means and how it can impact corporate behaviour across a range of contexts including environmental impact, supply chain management, employee welfare, health and safety and community relations.

Who should attend?

  • Executives involved in strategic and operational functions, including finance, corporate strategy, human resources, supplier or community relations, and government affairs
  • Senior managers involved in setting up corporate governance or CSR initiatives
  • Corporate lawyers who wish to improve their understanding of new company law developments concerning corporate responsibility
  • Stakeholder managers responsible for their organisation’s dealings with the community, their employees and elsewhere
  • Managers involved in developing, implementing and monitoring change programmes to improve standards of corporate behaviour and business conduct

Learning objectives

  • To understand why corporate social responsibility is important in the public and private sectors
  • To examine how organisational behaviour is impacted by CSR
  • To develop skills to initiate or improve CSR programmes in their organisations
  • To discover the legal duties company directors must observe concerning CSR
  • To examine examples of good and bad business behaviour across different industrial sectors
  • To explore how business ethics, corporate social responsibility and corporate governance are converging
  • To develop the components of a CSR action plan for their own organisations

Course content

What is Corporate Social Responsibility and why does it matter?

  • The pressure for change
  • The Legal Background of CSR
  • Company directors’ obligations and CSR
  • Voluntary measures
  • Is CSR “Just Public Relations”?
  • CSR and corporate governance links

Best practice in CSR – corporate approaches on the key topics

  • Codes of Practice
  • Dealing with communities
  • CSR and employees
  • Managing suppliers responsibly
  • Responsible client relations
  • Corporate Responsibility and the environment

The Business Case for Corporate Social Responsibility

  • The Strategic Imperatives involved in CSR
  • What is a business case?
  • USING tools to build the business case
  • Identifying and Managing CSR risks
  • The public procurement challenges from CSR
  • Getting and maintaining corporate support and approval

Changing the Organisation to include CSR

  • Developing the CSR corporate vision
  • Setting our CSR strategic SMART objectives
  • Identifying and Managing affected stakeholders
  • How leaders make CSR happen
  • The key steps to make the CSR change effective

Developing and implementing the CSR plan

  • What should be in the CSR plan?
  • Communicating the plan
  • Piloting the plan
  • Overcoming objections
  • Measuring impact and results
  • Auditing and reviewing CSR performance
  • Reporting on CSR