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Corporate Social Responsibility - Level 1
Course Ref: PR.6A
Course Subject: Public Relations
Chief Executives in most companies would prefer their organisations to have a good reputation. After all, some customers may not want to buy products and services from a company that is perceived as being unethical or mistreats its workers. But, in recent years, company boards have started to realise that the need to behave responsibly goes beyond simply polishing the company public profile. There is an expectation amongst communities who are impacted by the company’s operations that their needs should be taken into account. Regulatory bodies may take an unhealthy interest in the way a company is treating its customers if the organisation is seen as behaving abusively. It is no longer enough just to obey the law as a number of high-profile companies have discovered in recent times. This training course will analyse what Corporate Social Responsibility actually means and how it can impact corporate behaviour across a range of contexts including environmental impact, supply chain management, employee welfare, health and safety and community relations.
Who should attend?
Executives involved in strategic and operational functions, including finance, corporate strategy, human resources, supplier or community relations, and government affairs
Senior managers involved in setting up corporate governance or CSR initiatives
Corporate lawyers who wish to improve their understanding of new company law developments concerning corporate responsibility
Stakeholder managers responsible for their organisation’s dealings with the community, their employees and elsewhere
Managers involved in developing, implementing and monitoring change programmes to improve standards of corporate behaviour and business conduct
To understand why corporate social responsibility is important in the public and private sectors
To examine how organisational behaviour is impacted by CSR
To develop skills to initiate or improve CSR programmes in their organisations
To discover the legal duties company directors must observe concerning CSR
To examine examples of good and bad business behaviour across different industrial sectors
To explore how business ethics, corporate social responsibility and corporate governance are converging
To develop the components of a CSR action plan for their own organisations
What is Corporate Social Responsibility and why does it matter?
The pressure for change
The Legal Background of CSR
Company directors’ obligations and CSR
Is CSR “Just Public Relations”?
CSR and corporate governance links
Best practice in CSR – corporate approaches on the key topics
Codes of Practice
Dealing with communities
CSR and employees
Managing suppliers responsibly
Responsible client relations
Corporate Responsibility and the environment
The Business Case for Corporate Social Responsibility
The Strategic Imperatives involved in CSR
What is a business case?
USING tools to build the business case
Identifying and Managing CSR risks
The public procurement challenges from CSR
Getting and maintaining corporate support and approval